Costco:Internal / External Analysis
Table of Contents
INTERNAL ANALYSYS:
• About Costco
• Mission Statement
• Corporate Governance & Stakeholder Management
• Locations
• Strategic Objective
• Primary Activities
• Support Activities
• Costco Membership
• Financial
• Net Income
• Net Sales
• Membership Fees
• Gross Margin
• Selling, General & Administrative Expenses
• Cash Flows
• Expansion Plans
• Conclusion
EXTERNAL ANALYSIS
• Demographics
• Socio-cultural
• Political/Legal
• Technological
• Economic
• Global
• Environmental Scanning
• Environmental Monitoring
• Competitive Intelligence
• Environmental Forecasting
• Competitive Environment
• Porter’s Five Forces
• Threat of New Entrants
• The Bargaining Power of Buyers
• The Bargaining Power of Suppliers
• The Threat of Substitute Products and Services
• Intensity of Rivalry
• Value Net
• Strategic Groups Within an Industry
Appendix A
Financial Reports, Financial Highlights & Company Time Line
Map of Locations & Photos
Internal Analysis
About Costco
Costco Wholesale Corporation operates an international chain of membership warehouses, mainly under the "Costco Wholesale" name, that carry quality, brand name merchandise at substantially lower prices than the merchandise typically found at conventional wholesale or retail sources. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Individual consumers may also purchase for their personal needs.
Costco's warehouses present one of the largest and most exclusive product category selections to be found under a single roof. Categories include groceries, candy, appliances, television and media, automotive supplies, tires, toys, hardware, sporting goods, jewelry, watches, cameras, books, house wares, apparel, health and beauty aids, tobacco, furniture, office supplies and office equipment. Costco is known for carrying top quality
Table of Contents
INTERNAL ANALYSYS:
• About Costco
• Mission Statement
• Corporate Governance & Stakeholder Management
• Locations
• Strategic Objective
• Primary Activities
• Support Activities
• Costco Membership
• Financial
• Net Income
• Net Sales
• Membership Fees
• Gross Margin
• Selling, General & Administrative Expenses
• Cash Flows
• Expansion Plans
• Conclusion
EXTERNAL ANALYSIS
• Demographics
• Socio-cultural
• Political/Legal
• Technological
• Economic
• Global
• Environmental Scanning
• Environmental Monitoring
• Competitive Intelligence
• Environmental Forecasting
• Competitive Environment
• Porter’s Five Forces
• Threat of New Entrants
• The Bargaining Power of Buyers
• The Bargaining Power of Suppliers
• The Threat of Substitute Products and Services
• Intensity of Rivalry
• Value Net
• Strategic Groups Within an Industry
Appendix A
Financial Reports, Financial Highlights & Company Time Line
Map of Locations & Photos
Internal Analysis
About Costco
Costco Wholesale Corporation operates an international chain of membership warehouses, mainly under the "Costco Wholesale" name, that carry quality, brand name merchandise at substantially lower prices than the merchandise typically found at conventional wholesale or retail sources. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Individual consumers may also purchase for their personal needs.
Costco's warehouses present one of the largest and most exclusive product category selections to be found under a single roof. Categories include groceries, candy, appliances, television and media, automotive supplies, tires, toys, hardware, sporting goods, jewelry, watches, cameras, books, house wares, apparel, health and beauty aids, tobacco, furniture, office supplies and office equipment. Costco is known for carrying top quality
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