Corporate social responsibility

Topics: Culture, Sociology, Customer Pages: 2 (466 words) Published: May 29, 2014
In the second module, Organizational culture was discussed. It is said that culture is corporate personality. Culture includes the underlying values, beliefs and norms which govern the behavior of people as members of an organization. I have learned that it so important in an organization for it influences success of people in organizations and it is also considered as one of the six key strategic building blocks of successful organizations. There are five key aspects of culture and these include customer-client orientation, employee orientation, performance standards, openness to change and company norms. Culture is the social glue that helps hold an organization together by providing appropriate standards for what employees should say or do. In this module, Values were also discussed. The values of an organization express what it stands for and guide everyone’s behavior when dealing with everything from product development, to each other, to customers and suppliers. Values are ideas that guide or qualify your personal conduct, interaction with others, and involvement in your career. I learned that Values should be considered as part of the decision making and the product / service design and customer care process when developing new products / services. They assist in the development of the organization’s mission statement, vision statement and value statement. Values can support the core competencies of the organization, can serve as the starting ground for all marketing and advertising strategies and messages. Values required to perform work (customer service for example), can be looked for within the values of the people you consider hiring. I have also learned about value system which is a coherent set of values adopted and evolved by a person, organization, or society as a standard to guide its behavior in preferences in all situations. Another is Personal Values which are principles that define you as an individual and also cultural values which...
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