From the case study and the e-Activity, determine two (2) key reasons why people value the customer service that Nordstrom provides. Examine Nordstrom’s current corporate social responsibility activities, and suggest one (1) additional action that the company could take to further strengthen its corporate social responsibility efforts.
Two reasons why people value the customer service that Nordstorm provides.
1. With the recent downturn of the economy, some people can relate more to the needs of others. This has change the outlook of most when it comes to community service or giving back. It seems that people get a heartwarming feeling to know that they are “shopping for a cause” with that mindset that a portion of their money for a $200 pair of shoes is going to a greater cause. For instance, I recently purchased a pair of TOMS from Nordstorm. Once I left I felt really good to know that my purchase was going to give a child in another country a pair of shoes and help Nordstorn with their social responsibilities. This feeling was achieved with just one simple purchase and minimum effort which is what this company is trying to promote.
2. Another aspect that attributes to Nordstorm’s customer service is the quality of clothing that they offer to consumers. They keep up with trends and what is current in society. They provide their customers with a wide variety of selection that you would not see in most stores. They also have a courtesy staff that gives constructive opinions of their inventory.
From the scenario, suggest two (2) reasons why you believe it is important for Walters Aeroworks to take its corporate community into consideration when addressing social responsibility. Assess the value of a reputable corporate image when considering expanding the company’s current operations. Provide a rationale for your response.
Two reasons why I believe it is important for Walters Aeroworks to take its corporate community into consideration when...
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