top-rated free essay

Conflict between Future of Retailing and Out-of-Town Mega Shopping Malls

By taylorj03 Mar 23, 2011 398 Words
The conflict is between those who see the future of retailing in the town centre, and those who believe the way forward is with retail parks and out of town mega shopping malls. -Introudction…
The issue of location can be seen as the main determinant in a companies ability to survive. Long run/short run. When a company makes a long term decision regarding location they are placed at the mercy of their decisions. If such a venture proves unsuccessful you are only able to react initially through the medium of short term actions which will ultimately fail to arrest the downward spiral. Consequently, the issue of location must be respected as any costly errors may cost you success. Location decisions are complex, must satisfy consumer needs for CONVENIANCE, ACCESIBILITY and QUALITY whilst offering a competitive advantage for the organisation. Also consider, ADEQUATE ACCESS FOR DELIVERIES, AVAILIABILITY OF LABOUR. More sites available but also more COMPETITION for sites, due to rivals and stricter planning regulations of out of town developments.

-Comment on retailing trends…

-Future of retail is in the town centre…
UNPLANNED SHOPPING CENTRE, (evolved in gradual piece meal manner i.e. high street). Ownership is fragmented and rely on customer traffic generated by other attractions to the centre i.e. leisure. VARIETY OF RETAILERS, leads to comparison shopping for customers. RETAIL COMPOSITION of unplanned centres is UNREGULATED and hence, unlike planned centres, there are no quotas on particular types of retailers within the centre.

-Future of retail is with retail parks and out of town shopping malls… SOLUS/FREESTANDING SITE, (stand away site, usually purpose built). Chosen because of SPATIAL MONOPOLY or OPERATIONAL EFFICENY. Must generate own FOOTFALL through advertising as it cannot rely on the ‘centre’ to attract customers. Require planning permission which may be difficult to obtain. PLANNED SHOPPING CENTRE (deliberately designed and developed for retail use). May be a single building with multiple stores e.g. shopping mall, or a group of physically different stores with common access and car parking. Single ownership, actively promoted as single entity. CONSISTENT IMAGE, maintained by restricting retailers activities, such as the type of store design and the tenant mix will be carefully coordinated.

Choice between planned and unplanned depends on the amount and type of customer traffic a centre generates, and the quality and sustainability of the site for specific retailers and retail activity.

Cite This Document

Related Documents

  • Shopping Malls

    ...INTRODUCTION A shopping mall is a building or group of buildings that contains stores. The stores are connected by walkways so that consumers can easily walk between the stores. Malls can be built in an enclosed or open-air format. These malls have brought a new revolution in the world of shopping. Nowadays shopping is no longer limited to buy...

    Read More
  • Shopping Mall

    ...Far eastern university Institute of architecture and fine arts Shopping mall Delos trinos, Elaine p. Design 531 – ar36 CHAPTER 1 A. Background of the Study A shopping mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to walk from unit to u...

    Read More
  • Retailing and Shopping

    ...SHOPS AND SHOPPING Going shopping is a part of our everyday life. For some people it's a pleasant pastime while for others it's an everyday routine. Some people like doing shopping and they are happy if they can pick up a bargain in the sales, for others yawn while walking along the shelves in a shop. But whether you like shopping or no...

    Read More
  • Shopping Malls

    ...MARKETING MANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shoppin...

    Read More
  • Synopsis on Shopping Mall

    ...Synopsis on SHOPPING MALL FOR ENUGU STATE The role of mall as a cultural hotspot A seminar course Submitted by ------------------------- REG NO: ---------------------- LECTURER: Dr. J.A DATE: APRIL 2012 Enugu state, popularly known as “Coal city state” is the capital of the South-East Nigeria, has a population of appro...

    Read More
  • Malls: Shopping Mall Experiences

    ...Assignment #4 Suburban Regional Shopping Malls: Can The Magic Be Restored? Summary According to the text, Basic Marketing by William Perreault, et al, the retail life cycle consists of the Introduction, Growth, Maturity, and Sales Decline Stages. As suggested by the text, management would need to find that niche that would draw customers l...

    Read More
  • advantage of shopping at mall

    ...A shopping mall is a building or group of buildings that contains stores. The stores are connected by walkways so that consumers can easily walk between the stores. Malls can be built in an enclosed or open-air format. The Grand Bazaar in Istanbul is an early shopping mall dating from the 15th century. In 1819,London opened a shopping cente...

    Read More
  • construct shopping mall

    ...Original Article Journal of Retail and Leisure Property (2009) 8, 39–55; doi:10.1057/rlp.2008.25; published online 14 January 2009 Towards defining shopping centres and their management systems Michael Pitt1 and Zairul N Musa2 Correspondence: Zairul N. Musa, School of the Built Environment, Peter Jost Enterprise Centre, Byrom Stree...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.