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communication and crisis

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communication and crisis
Grading Criteria

Communication and Crisis Paper

This assignment is due in Week Five.
Content
60 Percent
Points Available
12
Points Earned
X/12
Additional Comments:
The paper focuses on essential communication in the community crisis situation described in the provided scenario.
The paper includes the following:
The individuals or groups that will be communicating inside and outside the organization during this crisis situation
Potential advantages and challenges associated with communicating within the organization and with the public and private sectors during this crisis situation
Differences in communication processes used in crisis situations, including what you learned from the situations in the scenario and how you might incorporate that knowledge to improve health care communication strategies
Appropriate technology, such as social media, affecting communication during the crisis situation and how these technologies may be used to enhance communication
How technology might be used differently now than it was during the crisis situations described in the scenario
Media opportunities during this management crisis
The paper cites a minimum of three sources, one from the University Library and another from the course textbooks or Electronic Reserve Readings, to support the paper’s position.

Organization/Development
20 Percent
Points Available
4
Points Earned
X/4
Additional Comments:
The paper is 1,400 to 1,750 words in length.
The introduction provides sufficient background on the topic and previews major points.
The conclusion is logical, flows, and reviews the major points.

Mechanics
20 Percent
Points Available
4
Points Earned
X/4
Additional Comments:
The paper—including the title page, reference page, tables, and any appendices—is consistent with APA guidelines as directed by the facilitator. The paper is laid out with effective use of headings, font styles, and white space.
Rules of grammar, usage,

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    Retrieved Oct. 15, 2007 Davidson, S. (1986). Time. Retrieved Oct. 7, 2007 Dezenhall, E. (2004). USA Today. Retrieved Oct. 8, 2007 Dwyer, S. (1998). 'Hudson, we have a problem! ' - Hudson Foods ' inability to handle a crisis management program. Retrieved Oct. 12, 2007 Goldman, A., & Reckard, E. (2007). LA Times. Retrieved Oct. 13, 2007. Gonzalez-Herrero, A., & Pratt, C. B. (1995). How to manage a crisis before or whenever - it hits. Public Relations Quarterly, 40, 25-30. Hellsloot, I. (2007). The politics of crisis management: Public leadership under pressure by A. Boin, P. ‘t Hart, E. Stern and B. Sundelius. Journal of Contingencies and Crisis Management, 15(3), 168-169. Infante, D., Rancer, A., & Womack, D. (1997). Building communication theory (3rd ed.). Prospect Heights, IL: Waveland Press. Kansas City Public Schools. Kansas City, KS. (2007). Crisis management. Retrieved Oct. 15Knight, R., Pretty, D. (1995). The Impact of Catastrophes on Shareholder Value. The Oxford Executive Research Briefings Massey, J. E. (2001). Managing organizational legitimacy: Communication strategies for organizations in crisis. Journal of Business Communication, 38, 153-182. Pauly, J. J. & Hutchison, L. L. (2005). Moral fables of public relations practice: The Tylenol and Exxon Valdez cases. Journal of Mass Media Ethics, 20(4), 231-249. Pearson, C. M. & Clair, J. A. (1998). “Reframing Crisis Management.” Academy of Management Review, 23, 59-76. Quick Reference Guide for the National Response Plan. May 2006. Version 4.0 Rudolph, B. (1986). “Coping with catastrophe.” Time. Retrieved Oct. 6, 2007.…

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