Color Theory

Topics: Color, Primary color, Color wheel Pages: 10 (3734 words) Published: September 7, 2011
Abstract
Color is everywhere, everyday. It can be interesting and helpful to research the ways that color can affect a person’s everyday lives, not just for artists and photographers. Different colors can convey feelings and affect a person’s mood and behavior in many ways. The basic research question for this paper is: In what ways do colors affect one’s mood and how can they be used to people’s advantage? These answers can be found by reviewing journals, books, and articles that feature expert views on the subject and also many studies that have been conducted. It is concluded through this research that colors play a big role in everybody’s life, affecting mood through interior design, clothing, and marketing.

Introduction
People are able to enjoy budding red roses and watch the leaves on trees change from green to golden in the fall. If they are lucky, they are able to see seven colors in the arches of a rainbow. Individuals also use color in various ways to add pleasure and interest to our lives. For example, many people choose the colors of their clothes carefully and decorate their homes with colors that create a beautiful, restful, or exciting atmosphere. Colors may just seem like a simple aspect of daily life, but they have the power to affect the mood and actions of people everyday. Since colors have always been a part of the world, they have a long historical background and there have been a countless number of studies on color theory. The research question for this paper was: in what ways do color affect one’s mood and how can they be used to people’s advantage? Each color has a different meaning and feeling behind it. These feelings are generally the same for most people, but may be different for other cultures in countries. People in the marketing field use colors and color theory to attract customers and make shoppers think a certain way. Colors that are used in stores and advertisements are planned by the company to attract a certain demographic. Color theory is used in the interior design field to help create an atmosphere in the home and workplace. Even the color of clothing that people choose to wear can also affect their mood and how others view them. Dressing for the job can help people be more successful in their line of work (Thompson, 2011). Different colors can convey feelings and affect a person’s mood and behavior in many ways. The conclusions that can be made from this research can be beneficial for everybody, as each aspect can be related to someone in some way.

History of Color
Colors have been around forever, and although they have not always had names, they have always been everywhere in this world. The possibilities for different colors are endless, but there are some basic groups that colors can be separated into. The three main categories that colors are separated into are primary, secondary, and tertiary, and they are based off of the color wheel invented by Sir Isaac Newton in 1666. There are three colors in the primary color group: red, yellow, and blue. The primary colors, in theory, can be mixed to make all other colors, and would make black when all mixed together (Smith, n.d). When mixing two of the primary colors, the result would be a secondary color. These colors are orange, which is made from red and yellow; green, which is made by mixing yellow and blue; and lastly purple, a mix of blue and red. Tertiary, or intermediate, colors are made from mixing a primary color with the secondary color that is next to it on the color wheel. There are six tertiary colors, and they are yellow-green, blue-green, blue-violet, red-violet, red-orange, and yellow-orange. The color theory from the color wheel has been used ever since it was invented centuries ago, and has sparked many other discoveries in color. Colors can be further separated based on their undertone, warm or cool. Shades of red are commonly referred to as warm colors because they generate feelings of comfort. Colors...

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