Coca-Cola: Marketing Plan

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Topics: Soft drink
Coca-Cola: Marketing Plan

Introduction
[pic] The Coca-Cola Company was originally established in 1886 by Dr. John Styth Pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks, operating worldwide in over 200 countries, having over a billion cans of Coca-Cola consumed everyday worldwide, to become the first company to both produce and use plastic bottles made from recycled material, the red and white trademark is one of the most recognized symbol in the world etc. shows you that Coca-Cola has come along way and continues to achieve sustainable, quality growth.

Mission & Vision

Our mission states what we as a company would want to accomplish and help us navigate effectively and efficiently when making decisions and taking actions.
Coca-Cola has come under severe inspection by its investors because of its incapability to perform successfully its marketing program but with a clear mission and vision Coca-Cola can certainly achieve its marketing program and go beyond its expectations.
Some of our most important missions would be to:

● Rejuvenate the world
● Create a moment of unforgettable happiness
● Provide best value
● Provide turnover to shareholders
● Increase market share
● Play an important role in making a difference in the world

Our vision is a structure that guides the company to what we want to accomplish in the near future by specifying what we want to achieve in order to keep reaching new heights. Some of our visions would be to:

● Create a friendly environment for its employees to work at the best of his/her ability and get more involve in terms of sharing ideas that can help the company.
● Provide everyone in the world with his/her favorite drink.
● Assist in making the world a safer one and aid in worldwide crisis such as global warming and other issues.
● Continue to

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