Fairfield School of Business
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Table of Contents
Strategic Context of Terminology
Strategic Planning Of Organization
Two Different Planning Techniques
Organization Audit of Tesco
Environmental Audit of Tesco
Explain the significance of Stakeholder Analysis
Possible Future Strategy
Selecting appropriate future strategy
Comparing Role of Strategic Implementation
Managing Resource Requirement
Targets and Time line Achievements
Tesco Plc is the leading retailer in UK holding over 27 % market share. The company has aggressively increased its presence on high street through different store formats type and brings products for everyone. The company has increased its profitability through online selling and making tesco.com a first stop shop for online retailers. The company is holding largest consumer database through its “club card” card scheme which offers discounts on a point based system to consumer. .1 Companies Strategic context
The corporate mission is a collective statement of purpose that the company wants to achieve. It provides a direction to the staff to target their efforts for a common goal. The mission statement of Tesco is. “We make what matters better, together”. Vision
The vision of the company is what it like to become in future. “A vision is the long-term aspiration of the founder that can be described to colleagues” (Richard Koch 1997). The Tesco vision statement is” to be the most highly valued business by the customers we serve, the communities in which we operate our loyal an committed colleagues and course, our shareholders”. Goals
The goals of the organization make its people to work harder to achieve the defined goals. Financial goals are most commonly observed in most organizations. The goals make the organization set a part form the other companies who look to achieve better results. The main goals of Tesco include the customer satisfaction which enables every employee in the company to provide excellent customer experience in store. Another important goal that organization follows is increasing its product portfolio. This goal make the company to increase its brands including own brands for customer including food and non-food products.
The corporate goals of the company are the strategic goals which are set at the top by the higher management. The corporate objectives of the company include higher level goals which are important for the business. Tesco Plc has following corporate objectives Profit Maximization
Image building and goodwill
The core competency of a company is its distinct expertise and capability to do a particular task better than others. This ability of the company stand it out from other in the competition and make way for better business for the company. The competency on the company can be in any particular function which makes the company to work better. Tesco enjoys economies of scale in many business domains which makes it’s the first choice for customers. The company has competency through its bulk buying capacity and to ensure better management of resources. .2 Strategic Planning problems
The strategic planning is a process which identifies and evaluate the efficiency of long term goals. In include assessment of internal capability and external environmental scan. The process looks in detailed the factors relating to long term sustainability in a uncontrolled organization environment. The strategic planning process ensure its development, implementation, and evaluation through out the organization. Planning Problems
Lack of Commitment
The level of commitment by the managerial staff and those who are involved in implementation can create problems...
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