Strategic Goals and Management Plan for Harrah's Hotel & Casino.

Topics: Las Vegas Strip, Hotel, Nevada Pages: 5 (1166 words) Published: November 6, 2005

About Harrah's

Harrah's Hotel & Casino is an exciting entertainment destination in the heart of the Las Vegas Strip, offering its customers first class hotel accommodations, gaming, entertainment and promotions. With so many hotels and casinos in the Las Vegas valley, one must determine its goals and vision to guarantee that it stands out from the competition, offering its customers unprecedented service while providing unique incentives for its employees.

Mission statement.

A company's vision is a "general statement of its intended direction that evokes emotional feelings in organization members." (Dessler, 2003). The mission statement determines the type of business it will be by setting the purpose for the company, and provides the management direction and vision. This statement "broadly outlines the organization's future course and serves to communicate 'who they are, what they do, and where they're headed." Id. Our mission statement is to provide the best service to our shareholders, customers, and employees by building the reputation needed to be the leading casino in Las Vegas.

Our vision.

Our vision for Harrah's is to be the most recognized casino on the Las Vegas strip. We will keep the atmosphere fun and exiting to ensure that every customer leaves satisfied, and every customer will anticipate returning. Harrah's will not only be known for the best gaming but for other venues such as restaurants, clubs, and shows. We will ensure our customers find the same courtesy, treatment and service from our sister properties as they receive from the Las Vegas property. Harrah's will offer incentives to employees to downsize employee turnover. We will offer the highest quality of technology.

Strategic Goals.

Brand Name Recognition:

Over the next five years, Harrah's would like to be recognized as one of the leading casinos on the Las Vegas Strip. It is our goal to become the standout brand name of casinos like Kleenex is to facial tissue or A-1 is to steak sauce. We would like to be recognized in newspapers, television ads and magazine reports as one of the nation's best casinos.

Company Growth.

Harrah's would like is to achieve a substantial growth in profits, earnings and customer satisfaction. We need to utilize effective money management strategies in order to use our recourses efficiently. Harrah's wants to increase company value through constant earnings. We want to give our customers the proper recognition and appreciation because they are the most important assets to our company.


Harrah's desires to provide a fun and exciting gaming environment with comp incentives, so that our customers will anticipate returning to our casino. By having an array of lights, colors, high occupancies and uplifting settings, we can maintain an appealing atmosphere for our customers. In addition, Harrah's wants to provide a safe, secure, and clean business for our customers to enjoy their casino experience.


Not only does Harrah's want our customers to enjoy the gaming but we also would like them to be able to take pleasures in other venues. When our customers arrive at Harrah's, we don't want them to leave so we want to make an attempt to offer a variety of other events for all ages like movies, arcades and buffets. Our reputation will reflect a consistent focus on striving and providing quality services and products. Harrah's will make an effort in all our other locations throughout the world to obtain a reputation of the best service.


Another goal of the Harrah's is to form incentive packages for our employees, to keep turnover down and production levels up. We believe that if we keep the employee happy, they will work harder to keep the customers happy which will keep our shareholders pockets happy.


An additional goal is to invest in cutting edge technological resources to increase efficiency and profits, constantly...
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