Coca Cola

Topics: Pages: 11 (2724 words) / Published: Mar 31st, 2007
"Public Relations" covers a very broad area. One of the areas it covers is the relationship of the enterprise with its "public" – which may consist in clients, potential clients, the media, suppliers and anyone else who may be interested in the company and what it does.
Public Relations are different from advertising. The first is obtained by various methods that don't always let the reader/viewer know that the specific article, press release or TV featured story is actually carefully conceived by the company that it talks about – by its PR department. These ways of communicating with the targeted public and somehow manipulating it have to be very subtle and precise. There are six vital facts to convey in the first paragraph of a release to ensure that it doesn't end up in the bin: Who, What When, Where, Why and How. People today are always on the run and any company that wants to catch their attention should be prepared with a well build and professional "PR" and advertising team.
The public relations process is composed of four well defined stages though which public relations professionals have to go though in order to have a successful campaign. Stage one is "Defining Public Relations Problems," also known as SWOT analysis (strengths, weaknesses, opportunities, threats). The next stage in the public relations process is "Planning and Programming," this focuses mainly on "strategy". The third stage in the public relations process is "Taking action and Communicating," The final stage is "Evaluating the Program," making a final assessment. This is where public relations professionals make a final analysis of the success of their campaign or communication.

A century of PR I chose to examine the relations The Coca-Cola Company maintains with its public. Who has not heard of this world wide mogul? Practically everyone, from the royal British family to a child somewhere in Africa has at least once tasted Coke. The name Coca-Cola comes up every few seconds on

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