top-rated free essay

Chapter 1

By JoyceannBalagat1 Jan 11, 2015 468 Words
Chapter 1

THE PROBLEM AND A REVIEW OF RELATED LITERATURE

“If you don’t have a competitive advantage, don’t compete.” – Jack Welch

Nowadays, pan de sal is rarely known because they have a lot of competitors. This favorite morning fare isn’t shrinking, getting lighter and costlier; it is also fast disappearing in your neighborhood baker’s shelf. Fact is, baking pan de sal isn’t profitable anymore. Unlike before when bakeries could earn more profit baking and selling pan de sal, competition, higher production cost and changing consumer taste are creating changes in the bakery business. These are the common problems in Pan de sal industry in Calauan including the increasing price of raw materials like flour and sugar. To beat the competition, your neighborhood baker has to bake higher value product to survive. And just like any other business enterprise that has to get as much income from the smallest input, the less profitable pan de sal has to make way for the more profitable and tasty bread. But there is a way to keep the pan de sal from disappearing from your dining table. Pay more for it. That’s what some bakeries are doing. New recipes of bread where innovated and it also became a threat to many pan de sal establishments in Calauan. New innovated bread more tasty and attractive to the customer compare to the ordinary pan de sal. Even though pan de sal is rarely known these days, an innovation changed it, people innovate different and unique taste of pandesal. One of this is Malunggay Pandesal, this business is known as Budong Malunggay pan de sal which is originated in Cebu by Mr. Jerry Dela Pena. He named his business from his nickname. He innovate a new recipe of pan de sal to have the same taste without costing too much. The innovation strategy is the competitive edge of Budong Malunggay Pandesal. This gives a direct advantage to the bakery which is able to provide a product or service that none of its competitors is able to offer. The owner of the bakery thinks and creates new and unique ways to make their pan de sal more attractive. Most of the people patronize a new and unusual flavor that is new to their eyes and taste. That’s why there is a competitive edge between other bakeries.

The researchers prompted to determine the competitive edge of establishing BUDONG Malunggay pan de sal in Calauan Laguna. First, why the citizens of Calauan patronize the Budong Malunggay pan de sal. Secondly, what health benefits they can get from it. Lastly, the reason why it is more profitable than other bakeries.

The researchers motivated to conduct an investigation about the studies. The researcher aims to know the competitive edge of the BUDONG MALUNGGAY PANDESAL.

Cite This Document

Related Documents

  • Chapter

    ...lab date unless other instructions are given** |Tues  9/6 |Skim Chapter 1 (1-23) | |Wed 9/7 |Chapter 2 (26-40) ...

    Read More
  • The Simple Gift Chapter 6

    ...Chapter 6 Summary – Friends Chapter 6 is all based the strengthening of friendship between the characters of Caitlin and Bill and of Old bill and Billy. In the section Comfort Bill talks about how he hated school and didn’t have any friends. The repetition of the negative quotes in the section emphasises how Billy did not belong in hi...

    Read More
  • A Separate Peace. Chapter analisys

    ...Chapters 1-3. 1. How does Gene describe the school when he visits it as an adult? He described it as, “looking oddly newer than it had fifteen years before”. Saying it seemed more sedate then he remembered, more perpendicular and strait-laced, the windows seemingly more narrow and shinier woodwork, seeming as though a coat of varnis...

    Read More
  • Color of Water Chapter Analysis

    ...Color of Water Chapter Analysis Chapters: 13-14 The significance of these two chapters of the story revolves around the city of New York and how it fit in to both Ruth and McBride’s issues they had to deal with in their youth. Ruth’s experiences with the city were similar but yet different, then her son’s. When she visited New York s...

    Read More
  • Unit 5 Exercise 1 Guide Reading

    ...Chapter 10 1. Typical organization of an argument essay are : Introduction. An objective summary of opposing views including their strengths, A point by point discussion of the limitations of opposing views, A summary of your viewpoint and your understanding of the issue, A point by point discussion of both strengths and limitations of your pos...

    Read More
  • All Quiet on the Western Front Chapter 10

    ...All quiet on the Western front chapter 10 Compared to other chapters the language used is more engaging and assay the emotional experience of the war not only by soldiers but by civilians caught in the crossfire. However the first half of this chapter focuses on a lighter note with the group guarding a supply dump also giving them a chance to...

    Read More
  • APUSH Chapter 1 Cornell Notes

    ...  Mikaela Duguil  Period: 6          Chapter 1 Cornell notes  1. What was not an important goal of the early English explorers and colonists? It was  not an important goal to build a new nation.  2. Discuss the factors that transformed the colonist and caused them to envision and  creating an i...

    Read More
  • MKT 571 Quizzes week 1 6

    ...Quiz Week 1   1 One of the most critical steps in the defining process of market research is  defining the problem, the decision alternatives, and research objectives  2 ​ Wabash Bank would like to understand if there is a relationship between the advertising or promotion it  does and the number...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.