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CGD 218 Assignments, Discussion Questions, Journals
CGD218 Week 1 DQ 1
Using Visuals to Communicate
Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message.
As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. Throughout the next five weeks, you will work on preparing a message of your choice, through the use of effective visual strategies.
For this discussion, identify at least one specific message that you might communicate in the workplace – one that could benefit from the use of visuals. (Note: This can be in either a past, current, or potential future workplace.) For instance, maybe the message involves typing up job-aids and sending them out to your colleagues. Or perhaps it involves delivering a presentation to your boss on your department’s achievements for the previous quarter. Or, maybe it’s related to designing an advertisement for your own business.
Whatever you choose to communicate, address the following items in your post: Describe your message in as much detail as possible, being sure to explain what your desired results for the message are. Describe the intended audience for your message.
Explain how you think the use of visuals could help you effectively deliver this message to your audience. The Evolution of Media
Over the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube. Now, more than ever, the average person is capable of creating and distributing professional-looking visual communication. This supports what your textbook identifies as perhaps the most significant change; these “new technologies are forcing journalists, advertisers, PR professionals, and entertainment executives to relinquish their role as ‘gatekeepers’ of information (P.21-22).
Taking a look at one of the professions listed in this quote, or even your own profession, reflect on how the role of “gatekeeper” is being redefined, given these new technologies. What are the benefits and challenges associated with this change, both from a business perspective and a social perspective? Are there any ethical concerns associated with this shift?
This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation. Why is Visual Literacy Important
Watch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It (http://www.youtube.com/watch?v=OefLEpds5Is), and address the following questions: 1. Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition. 2. Explain how visual literacy can be considered a universal language. 3. Examine how visual literacy can impact communication and global understanding. Your paper should be 1-2 pages in length, excluding title and reference page, and formatted to APA style. Week 2
CGD218 Week 2 DQ1
Typography in Business
Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and...
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