Xbcom 275 Knowing Your Audience Analysis
Knowing Your Audience
XBCOM/275
May 18, 2014
Carlos Garcia
Knowing Your Audience
Before one decides to communicate information to the public, it is important to note that in today’s world of communication the general public no longer exists. The communication releases should be audience targeted; the key strategy is to identify the audience, their roles and needs, and how the message is to be delivered to achieve the intended purpose (Tennyson & Ray, 2005).
The Chilean Copper Mine collapse on August 5, 2010 left 33 miners trapped for 69 days and nearly half mile underground. The collapse became a news media frenzy, which captured worldwide attention. Reporters were on stand-by and ready to give up-to-date information as it …show more content…
All facts and details should be researched prior to communicating the chain of events. Colleagues are sometimes considered to be family, and this type of news could cause an outpouring of questions and grief. The employees need to know that rescue efforts were currently in process, and support and counseling would be available. They would also need to know that preventative measures were in the works to ensure miners safety for future expeditions. During a traumatic event, employees become nervous with their employment future. Reassuring them the future of the mining industry would create an easement for some who may be the sole provider for their …show more content…
For families who may be waiting at the mining site, communicating face-to face is a respectful approach. For families who may be estranged or in another area, the best approach would be a telephone conversation. If unavailable the next option would be through news media or in a memo. When communicating to employees, it is best to also relay the news face-to-face. If that is not feasible, a letter addressing the events is the next appropriate choice. If speaking directly to the audience, start with the audience knowing that anytime throughout the conversation they may request clarity for understanding purposes. In a time of tragedy, questions are automatic; giving the audience the ability to ask questions and ask for more information reduces confusion and the likelihood of emotional outbursts. Achieving this requires a calm demeanor; every aspect from tone, choice of words and body language needs to be warm and welcoming. Maintaining composure and even tone can serve as an aid to help control emotions and keep the conversation on track.
Communication is a powerful concept that is performed through various forms; written, verbal and non-verbal (body language). The key to communication is relaying the message to the recipient as intended. Effective communication should be audience targeted; the key strategy is to
XBCOM/275
May 18, 2014
Carlos Garcia
Knowing Your Audience
Before one decides to communicate information to the public, it is important to note that in today’s world of communication the general public no longer exists. The communication releases should be audience targeted; the key strategy is to identify the audience, their roles and needs, and how the message is to be delivered to achieve the intended purpose (Tennyson & Ray, 2005).
The Chilean Copper Mine collapse on August 5, 2010 left 33 miners trapped for 69 days and nearly half mile underground. The collapse became a news media frenzy, which captured worldwide attention. Reporters were on stand-by and ready to give up-to-date information as it …show more content…
All facts and details should be researched prior to communicating the chain of events. Colleagues are sometimes considered to be family, and this type of news could cause an outpouring of questions and grief. The employees need to know that rescue efforts were currently in process, and support and counseling would be available. They would also need to know that preventative measures were in the works to ensure miners safety for future expeditions. During a traumatic event, employees become nervous with their employment future. Reassuring them the future of the mining industry would create an easement for some who may be the sole provider for their …show more content…
For families who may be waiting at the mining site, communicating face-to face is a respectful approach. For families who may be estranged or in another area, the best approach would be a telephone conversation. If unavailable the next option would be through news media or in a memo. When communicating to employees, it is best to also relay the news face-to-face. If that is not feasible, a letter addressing the events is the next appropriate choice. If speaking directly to the audience, start with the audience knowing that anytime throughout the conversation they may request clarity for understanding purposes. In a time of tragedy, questions are automatic; giving the audience the ability to ask questions and ask for more information reduces confusion and the likelihood of emotional outbursts. Achieving this requires a calm demeanor; every aspect from tone, choice of words and body language needs to be warm and welcoming. Maintaining composure and even tone can serve as an aid to help control emotions and keep the conversation on track.
Communication is a powerful concept that is performed through various forms; written, verbal and non-verbal (body language). The key to communication is relaying the message to the recipient as intended. Effective communication should be audience targeted; the key strategy is to