Visual Communication

Topics: Graphic design, Visual communication, Communication Pages: 2 (614 words) Published: April 5, 2013
Visual Communication
Visual Communication is a quarterly, peer-reviewed academic journal publishing top research in visual studies. It welcomes contributions from scholars in anthropology, sociology, history and scientific research. Articles cover still and moving images; graphic design and typography; visual phenomena such as fashion, professional vision, posture and interaction; the built and landscaped environment; and the role of the visual in relation to language, music, sound and action.

Visual communication is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision[1], and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It also explores the idea that a visual message[2] accompanying text has a greater power to inform, educate, or persuade a person or audience.

Study of visual communication
Students studying visual communication[5] are taught the basic physics of light, anatomy and physiology of the eye, cognitive and perception theories, color theories, Gestalt psychology, aesthetics, natural reading patterns, design principles, semiotics, persuasion, camera/filming actions and image-types, and so forth. Colleges for visual communications differ in their approach, but most combine theory and practice in some form. Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently or as an adjunct to the other methods of communication.

Visual communication: Image analysis
Visual communication contains image aspects. The interpretation of images is subjective and to understand the depth of meaning, or multiple...
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