Cathay Pacific
[pic]
People, They make an airline.
Cathay Pacific is an international flag carrier of Hong Kong. The airline was founded in 1946 and it’s located at Hong Kong International Airport. Its major shareholders are Swire Pacific and Air China.
The airline's operations include scheduled passenger and cargo services to 168 destinations in 42 countries worldwide.
Cathay Pacific currently holds the title of the world's fourth airline awards, measured in terms of satisfaction levels of business and leisure travelers.
New proposal -- GALAXY CLASS
In future, there’re five classes configurations:
- Galaxy Class
- First Class
- Business Class
- Premium Economy Class
- Economy Class
[pic]- Your comfort comes first aboard the Galaxy Class
We offer the finest environment with only TWO INDEPENDENT ROOMS available on selected aircraft, complemented by service straight from the heart. The cabin’s private entrance leads you straight to a world of quiet sophistication, a mood that is enhanced by space. Our Galaxy Class cabins provide more personal space and more privacy for your ultimate comfort.
The next station is: Dubai
[pic]
United Arab Emirates (simply called the UAE) is one of the most developed economies in Middle East.
In Dubai, the main revenues are from tourism, real estate and financial services. It becomes a global city and a business & cultural hub of the Middle East. It’ll be the major cities planning to launch Galaxy Class.
Customer Segment
Galaxy Class is planning as premium service, costing HKD60,000 to 80,000 for round trip to Dubai.
Target consumers are celebrities, dignitaries and millionary tourists, who are expecting to spend much more to enjoy Dubai trip.
Main Competitors
[pic]
Emirates Airways
Emirates is an airline based at Dubai International Airport in Dubai, United Arab Emirates.
Founded in 1985, it’s the largest carrier in the Middle East.
Emirates' rapid expansion has turned Dubai into a high-volume
People, They make an airline.
Cathay Pacific is an international flag carrier of Hong Kong. The airline was founded in 1946 and it’s located at Hong Kong International Airport. Its major shareholders are Swire Pacific and Air China.
The airline's operations include scheduled passenger and cargo services to 168 destinations in 42 countries worldwide.
Cathay Pacific currently holds the title of the world's fourth airline awards, measured in terms of satisfaction levels of business and leisure travelers.
New proposal -- GALAXY CLASS
In future, there’re five classes configurations:
- Galaxy Class
- First Class
- Business Class
- Premium Economy Class
- Economy Class
[pic]- Your comfort comes first aboard the Galaxy Class
We offer the finest environment with only TWO INDEPENDENT ROOMS available on selected aircraft, complemented by service straight from the heart. The cabin’s private entrance leads you straight to a world of quiet sophistication, a mood that is enhanced by space. Our Galaxy Class cabins provide more personal space and more privacy for your ultimate comfort.
The next station is: Dubai
[pic]
United Arab Emirates (simply called the UAE) is one of the most developed economies in Middle East.
In Dubai, the main revenues are from tourism, real estate and financial services. It becomes a global city and a business & cultural hub of the Middle East. It’ll be the major cities planning to launch Galaxy Class.
Customer Segment
Galaxy Class is planning as premium service, costing HKD60,000 to 80,000 for round trip to Dubai.
Target consumers are celebrities, dignitaries and millionary tourists, who are expecting to spend much more to enjoy Dubai trip.
Main Competitors
[pic]
Emirates Airways
Emirates is an airline based at Dubai International Airport in Dubai, United Arab Emirates.
Founded in 1985, it’s the largest carrier in the Middle East.
Emirates' rapid expansion has turned Dubai into a high-volume