Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford, which is a British manufacturer of luxury sports cars. These are cars which bring to life the freedom and enjoyment of the open road. From 1994 to 2007 Aston Martin was passed from hand to hand, until 2007 it was purchased for £479 million by a joint venture company. Now Aston Martin be owned by David Richards and John Sinders also Ford retained a part of stake in Aston Martin ( Aston Martin, 2011). And the destination of The United Arab Emirate(UAE), which is a federation situated in the southeast of the Arabian Peninsula and include seven states they are Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah and Umm al-Quwain. The capital is Abu Dhabi. Also the UAE is famous around world for their rich oil reserves, ranking the sixth largest in the world. UAE's per capita GDP is equal those of leading West European nations.
3 PEST Analysis The UAE
The United Arab Emirates is a federation of seven states formed in 1971 by the Trucial States after independence from Britain (BBC, 2011). Since then it has became a important economic centre in Middle East.
The form of government in UAE is Federal presidential system and constitutional monarchy. Although the seven states Abu Dhabi, Dubai, Ajman, Fujairah, Ras al Khaimah, Sharjah and Umm al Qaiwain maintains a large degree of independence. And the country is governed by a Supreme council, which made up of the seven emirs, who appoint the prime minister (BBC, 2011). UAE have relatively liberal laws compare with other Arab states. Sharia or Islamic law is used for aspects of laws, also in UAE women can drive in street that shows a strong emphasis in equality and human right.
The United Arab Emirates and The United Kingdom based on a unique history, and the relationship is firm. In 1921 the Treaty of Friendship has been