Case Study 2 Xerox (Chapter 2, Case 2)

Topics: Anne M. Mulcahy, Ursula Burns, Fortune 500 Pages: 7 (1356 words) Published: October 20, 2014


Case Study 2: Xerox

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10/7/2014

Organizational Behavior Fall 2014 Professor Falcone

Case 2: Xerox
Q 1: How would Xerox define Diversity? How has the definition changed over the years? A 1: Diversity means more than race and gender. Diversity means creating an environment where all employees can grow to their fullest potential. The first chairman of Xerox, Johnson C. Wilson had the commitment to diversify. Chairman Wilson took proactive steps to create a more diverse workplace in response to race riots in the 1960s. He called for increased hiring of African Americans in order to achieve equality among its workplace. Throughout the 1970s Xerox established an internal affirmative action office and began to hire significant number of minority employees. Xerox placed an emphasis on the advancement of minorities and females in the 1980s. It was during that Barry Rand, an African American, was named the first minority president of a division. In the 1990s sexual orientation was included in the company’s Equal Opportunity policy. Xerox has 50% of its workforce made up by women and minorities. Of that 50%, 48.2% are Xerox’s senior executives. In 2007, Ursula Burns was named the first African American female president of Xerox Corporation. The definition of diversity was changed by Anne M. Mulcahy. She said Diversity was the key to success. Diversity breeds creativity. Companies ruled by a hierarchy of imagination, and filled with people of all ages, races, and backgrounds challenge each other’s underlying assumptions, freeing everybody from convention and orthodoxy. In summary:

According to Xerox, diversity is more than just race/gender/numbers. It is about inclusion! By including people of all ages, races, and backgrounds, Xerox can create a place where employees can grow to their fullest potential with their different ways of thinking, perceiving, and creating innovative solutions. They believe diversity=innovation=success. Over the years you can Xerox maintain their strong focus on diversity. In the 60’s they hired African Americans to improve equality in the workplace. In the 80’s they continued hiring minorities AND women, and in the 90’s hired many of different sexual orientations.

Q2: What are the seven reasons why Xerox should be motivated to diversify their workforce? Illustrate how Xerox shows it values its workplace diversity. A: 1.Diversity means different ways of thinking, perceiving, and innovating. Innovation is the reason they are at the top of their industry. 2. Diversity creates productive people. Hiring people of different minorities and backgrounds improves equality and enhances individuality and increases productivity. 3. Diversity is highly respectable. In today’s day and age, America has become very diverse. And to diversify one’s company along with the country will result in respect. Xerox has been named one of the Top 10 companies by Fortune, Forbes, Working Mother, Latino Style, and Enable magazines. 4. Diversity spurs creativity. To enjoy work, feel included, express individuality, and use owns different outlook enhances creativity among employees. 5. Diversity instills commitment. Xerox values diversity from entry-level positions up to the highest seat in the house. With a female African-American as the president encourages employees that anyone can do it and commitment is powerful. 6. Diversity serves as an inspiration for other companies. Diversity for Xerox is inspirational. Their logic and beliefs for diversity truly benefits them and their employees and it is evident through their success and ranking. Diversity in the workplace represents the real world: a place of different religions and beliefs but they all have the same skills, high work ethic, and devotion. 7. Diversity has been working and going strong. Because of success with diversity, Xerox should continue focusing on it. They have a 100% rating on Human Rights Campaign...
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