Business: Strategic Planning

Topics: Wal-Mart, Target Corporation, Strategic planning Pages: 11 (3152 words) Published: December 16, 2012
Guidelines and Notes for Assisting in Project Completion

The following notes, guidance and illustration will help you in answering the first question:

Target has described its Mission Statement as follows:
“The mission is to make Target the preferred shopping destination for the guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling the brand promise of Expect More. Pay Less. To support the mission, Target is guided by the commitments to great value, the community, diversity and the environment. Expect More. Pay Less.

Expect more of everything. More great design, more choices and more designer-created items that consumers won't find anywhere else. And pay less. It's as simple as that. Community Giving
Since 1946, Target has committed 5% of its income to support local communities. Through that continued commitment, Target is on track to reach a total of $1 billion in education-related giving by the end of 2015. Diversity at Target

Diversity is a core value throughout every area of our company. It's integral to how we select our merchandise, design our stores, build our team and welcome our guests. Protecting the Environment

At Target, we know that what's good for the environment is good for everyone. From recycling shopping carts to donating overstocked groceries, our programs are making a real impact.” (Target, 2012: n.d).” Table 1: Vision and Mission Statements and Performance

S.No.Components of Vision and Mission StatementsPerformance 1Expect More Pay Less (Value for Money for customers with offerings as lower price) -The company has been able to deliver the promises which is evident from the fact that the company gained sales volume with an increase of 17.3% in net earnings to $2.9 billion. (Target, 2012: n.d) 2Community Giving-Target Corp. launched the safe city programme in Mineapolis in 2004 in collaboration of police and local community members and the programme was extended to 20 other cities in order to reduce crime. (Police Executive Research Forum, 2010) Source:

-“Target has been selected to receive an award 2011 Arts|Learning Corporate Support of Arts Education Award which is in recognition of Target Arts Program, a partnership between Citi Performing Arts Center and Boston Public Schools (BPS) to provide free in-school arts learning opportunities for students in grades K-12. Since 2010, Target Arts Program has served 17 Boston Public Schools and more than 6,700 students. Target Corporation will be honored at the 25th Annual Champions of the Arts Award Ceremony at the State House on May 25th 2011.” (Citi Performing Arts Center, 2011: 25 April). Source:

3Diversity at Target StoresIn the Diversity Inc. Top 50 list for 2011, Target Corporation features at No. 44 due to its inclusive work culture and multicultural reach with mandatory diversity training at the company (Diversity Inc., 2011: n.d) Sources:

4Protecting the environmentTarget Corp. was asked to pay $22.5 million for settling a lawsuit filed by environmental protection agency for allegations of improper waste disposal by the company. For details, refer to following source: Target had announced its sustainability partnership by joining U.S Environmental protection Agency for its Green Chill programme which focuses on reducing carbon footprint and pollution from commercial refrigeration. For details, please refer to the following link:

2. Assess how the organization’s strategic goals link to the company’s mission and...

References: Target, 2012, Our Mission, [Online], Available: [Accessed on 12 January 2012]
Police Executive Research Forum, 2010, Target’s Safe City Program: Community Leaders Take the Initiative In Building Partnerships with the Police, [Online], Available: [Accessed on 14 January 2012]
Citi Performing Arts Center, 2011, Target Corporation Recognized For Target Arts Program with Boston Public Schools and Citi Performing Arts Center, [Online], Available: [25 April 2011]
Diversity Inc., 2011, The 2011 DiversityInc Top 50 Companies for Diversity List, [Online], Available: [Accessed on 14 January 2012]
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