Career Goal

Topics: Marketing, Target market, Management Pages: 2 (456 words) Published: June 14, 2014

My short term goal – immediately upon completion of the MBA – is to enter the field of FMCG marketing. My aim is to take up a challenging product marketing position with a top global consumer goods company. This role would give me the opportunity to identify target market segments, and devise strategies to tap into them. By working on the design and execution of marketing campaigns, I will be able to combine my newly acquired business skills with my inherent creativity and channel it in a way that helps my organization grow. I have deep interest in gaining extensive learning in the field of marketing. Over a period of a few years I aim to become an expert in end-to-end marketing strategy and execution. This expertise will help me achieve my longer term goal – to set up a niche marketing consultancy for the health foods and nutrition snacks sector. My consultancy will provide a one-stop solution for marketing and promotion activities such as market research, market targeting and segmentation and implementation of marketing programs. My firm will allow me to leverage my love of marketing for bringing healthy food supplements that benefit society as a whole. Through my work in commercial sales, I have gained experience in understanding complex and fragmented market landscapes, identifying market gaps that the business can serve, bridging operational ability with market needs and negotiating with suppliers and customers. I have learned the art of managing customer expectations and building strong customer relationships even under difficult delivery constraints and economic conditions. All of these will be valuable in my marketing career. Additionally, the MBA degree will help me address the gaps that presently exist in my competencies. The MBA program will give me exposure to multi-domain business knowledge from finance to supply chain to human resources to technology. More importantly, it will help me understand the interplay between business functions, and...
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