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Statement of Purpose

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Statement of Purpose
Statement Of Purpose – Hardik Shah

I find it hard to restrain my excitement at the very thought of furthering my education at one of the top business institutions of UK.

With my country India, now being reckoned as a potential global economic leader, coupled with measures & policies welcoming foreign businesses and multi-nationals with open arms, the potential of marketing & its role in enhancing the Brand is crystal clear, irrespective of the field & industry the brand belongs to, of which the extent may vary but it’s absolutely seamless.

I believe my strengths have always been strong communication along with good written and spoken vocabulary with an insight of marketing knowledge enhanced by my professional experience in Branding and Marketing. In my humble opinion, a Master’s degree in the same should ideally perk up my strengths along side other basic principles to ensure the best possible results for all concerned. Masters in marketing as a post graduation course would serve as an icing on the cake as I would get an opportunity to garnish my professional experience with an essence of Marketing The result would certainly provide the society with an individual who would not only understand the Brand in true sense of the word but would also the Economy & the culture of society & have the fervor to introduce constructive changes in it.

My objective from the Master’s Program is to gain a sound understanding of marketing - its principles, dynamics & its overall management after which I could be a qualitatively improved asset & serve my future stakeholder’s best interest & benefit society as a whole promising a positive, distinctive & a measureable impact on the society.

Penning down my career evolution both professionally & academically, I initiated my professional career, after my HSC, with a sheer passion of exploring the market environment, by opting a job in sales in ICICI credit cards division, ICICI Bank on a much incentivized scale in

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