Table of Contents
Business Case Study: Sakae Sushi 2
I. Executive Summary 2
II. Overview of the Industry 2
III. Description of Company 3 1. Market / Product Positioning 4 2. Pricing 6 3. Customers 7 4. Market Size and Trends 7 5. Competition 8 6. Estimated Sales 9
IV. Sales Strategy 10 1. Methods of Sales 10 2. Advertising and Promotion 11
V. Business Development Status 12 1. Production Process 12 2. Cost of Development 13 3. Labour Requirements 14 4. Expenses and Capital Requirements 14
VI. Profile of Management Team Ownership 15 1. Board of Directors / Advisors 15 2. Support Services 18
VII. Financial Plan 19 1. Cashflow Statement 19 2. Balance Sheet 20 3. Income Statement 21 4. Funding Request and Exit Strategy 21 VIII. Risks and Contingency Planning 21
IX. Recommendations 22
X. Appendix 23
Business Case Study: Sakae Sushi I. Executive Summary
This report provides the information of the current and potential market, sales strategy, target customers, production cost, expenses and capital requirements of Sakae Sushi in Singapore. This report describes a brief study about the growth of Sakae Sushi in Singapore market. During the time of the Asian financial crisis, Sakae Sushi has executed many new ideas to attract customers.
This report also describes about the background of the company and the description of products and services running in this business. It includes the managerial work of Sakae Sushi like the financial statements and information related to the costs involved in running the business such as expenses, salaries and cost of raw materials, etc. It also states the team of Sakae Sushi and visions of this company. We have also talked about different products and services offered by Sakae Sushi and the methods implemented by them to endorse and advertise their brand to the masses.
Sakae Sushi style is defined like a new concept in the art of eating sushi instead of pursuing