Case Study Kudler Fine Foods
Abstract Kudler Fine Foods Company was founded in 1998 when Kathy Kudler fulfilled her dream of opening a gourmet food store in LA. Kudler Fine Foods Company's number one goal is to provide quality products and services to its customers. Kathy herself still handles all of the ordering for her stores of the product and schedules the rotating to ensure that the freshest products are still on the shelf and donates the expiring food to the shelter. Kathy Kudler, the founder of Kudler, had a vision in mind of achieving high customer satisfaction when the business was first put into place. This paper is going to address the companies strategic plan, market overview, how they compete in the market, strengths, weaknesses, and last
…show more content…
The only form of competition was the local food stores in the area that sold normal produce which is a cheaper substitute for the gourmet foods she wanted to sell. Because of the area this store was opened in there was not much competition in the market of gourmet foods. The best market structure to describe this area market would be a competitive monopolistic market. If it were a normal produce store I would have said it was closer to a perfect competitive market but due to a restricted number of organic farmers it lowers the amount of sellers. In this case it was very easy for other businesses to start in the market, products are slightly different between the other produce stores due to the quality and the lack of chemicals (organic). In this case the competitors to Kudler Fine Foods would be all the local produce stores. Kudler does offer a better quality produce that the others offer limited supply but the only difference in the product is quality it is still the same product description. Also Kudler buys all its produce from organic farmers and resells that means the product is priced by the market to reach maximum profit. To this day Kudler Fine Foods continues to …show more content…
Despite the good result for the knowledge the staff knows, they did not get as good a result for their courtesy to the customer. In this case our staff is very knowledgeable but their customer service and attitude toward the customers needs to improve. Customer satisfaction is one of the main company strategies and even having half bad results on this question would make me want to address this situation. The only other negative responses came on the value of the product and the selection. This was a little surprising due to the company striving to have a large range of merchandise and very good quality
The only form of competition was the local food stores in the area that sold normal produce which is a cheaper substitute for the gourmet foods she wanted to sell. Because of the area this store was opened in there was not much competition in the market of gourmet foods. The best market structure to describe this area market would be a competitive monopolistic market. If it were a normal produce store I would have said it was closer to a perfect competitive market but due to a restricted number of organic farmers it lowers the amount of sellers. In this case it was very easy for other businesses to start in the market, products are slightly different between the other produce stores due to the quality and the lack of chemicals (organic). In this case the competitors to Kudler Fine Foods would be all the local produce stores. Kudler does offer a better quality produce that the others offer limited supply but the only difference in the product is quality it is still the same product description. Also Kudler buys all its produce from organic farmers and resells that means the product is priced by the market to reach maximum profit. To this day Kudler Fine Foods continues to …show more content…
Despite the good result for the knowledge the staff knows, they did not get as good a result for their courtesy to the customer. In this case our staff is very knowledgeable but their customer service and attitude toward the customers needs to improve. Customer satisfaction is one of the main company strategies and even having half bad results on this question would make me want to address this situation. The only other negative responses came on the value of the product and the selection. This was a little surprising due to the company striving to have a large range of merchandise and very good quality