Sakae Sushi Analysis
a. Background
Sakae Sushi is a conveyor belt sushi restaurant chain started by Apex-Pal International Ltd more commonly known now as Sakae Holdings. Sakae Holdings has also started other similar restaurants like Hei Sushi, The Pasta Shop. Sakae Sushi offers a wide variety of Authentic Japanese dishes such as sushi, sashimi, soba, udon, tempura and many more served on either ala-carte the conveyor belt.
b. Current Operations
From only a small outlet down at Raffles Place, it has grown to 32 outlets now all around Singapore in which 15 are in suburban areas which makes it the current market leader for conveyor belt sushi businesses. Besides business in Singapore, Sakae Sushi has also expanded in regional countries with 7 outlets in Malaysia, 1 in Thailand, 6 in China, 3 in Phillipines and 4 in Indonesia. All it’s outlets in Singapore are fully managed by Sakae Holdings while it’s overseas outlets are managed by the franchisees.
c. Core Competencies
Sakae Sushi’s core competency is it’s price. Plates of sushi are going at only SGD$2 where 3 of such plates could make up a meal. This differs them from other Japanese Restaurants as Japanese food are considered as exquisite and only for the wealthy. Selling it at a cheap price would definitely gain itself a competitive advantage over other competitors.
Another Core competency that Sakae Sushi possesses is it’s constant innovation. Sakae Sushi updates its menu once every 9 months to bring in new flavors for consumers to explore. It also has a special menu which differs from outlet to outlet. These special menus are updated every 2 months.
d. Business model
Replicability
Sakae Sushi has already established over 30 outlets in Singapore, thus it is no longer as replicable as before as most high human traffic areas already have Sakae Sushi outlets. However, there are still places which are available such as heartland areas, for example, the recently launched Jcube.
Apart from expanding in Singapore, Sakae Sushi, being
Sakae Sushi is a conveyor belt sushi restaurant chain started by Apex-Pal International Ltd more commonly known now as Sakae Holdings. Sakae Holdings has also started other similar restaurants like Hei Sushi, The Pasta Shop. Sakae Sushi offers a wide variety of Authentic Japanese dishes such as sushi, sashimi, soba, udon, tempura and many more served on either ala-carte the conveyor belt.
b. Current Operations
From only a small outlet down at Raffles Place, it has grown to 32 outlets now all around Singapore in which 15 are in suburban areas which makes it the current market leader for conveyor belt sushi businesses. Besides business in Singapore, Sakae Sushi has also expanded in regional countries with 7 outlets in Malaysia, 1 in Thailand, 6 in China, 3 in Phillipines and 4 in Indonesia. All it’s outlets in Singapore are fully managed by Sakae Holdings while it’s overseas outlets are managed by the franchisees.
c. Core Competencies
Sakae Sushi’s core competency is it’s price. Plates of sushi are going at only SGD$2 where 3 of such plates could make up a meal. This differs them from other Japanese Restaurants as Japanese food are considered as exquisite and only for the wealthy. Selling it at a cheap price would definitely gain itself a competitive advantage over other competitors.
Another Core competency that Sakae Sushi possesses is it’s constant innovation. Sakae Sushi updates its menu once every 9 months to bring in new flavors for consumers to explore. It also has a special menu which differs from outlet to outlet. These special menus are updated every 2 months.
d. Business model
Replicability
Sakae Sushi has already established over 30 outlets in Singapore, thus it is no longer as replicable as before as most high human traffic areas already have Sakae Sushi outlets. However, there are still places which are available such as heartland areas, for example, the recently launched Jcube.
Apart from expanding in Singapore, Sakae Sushi, being