Japanese Restaurant Business Plan

Topics: Japanese cuisine, Marketing, Marketing plan Pages: 6 (1569 words) Published: June 14, 2013
1.0 Executive Summary
The purpose of this business plan is to raise $175,000 for the development of a Sushi restaurant while showcasing the expected financials and operations over the next three years. The Sushi Restaurant, Inc. (“the Company”) is a New York based corporation that will develop a restaurant that will serve sushi, sashimi, and Japanese based cuisine. The Company was founded in 2008 by John Doe. 1.1 Products and Services

The Sushi Restaurant intends to serve a wide variety of entrées that will be of Japanese origin. These entrees include sushi (both platters and a la carte), sashimi, and traditional Japanese dishes. Additionally, the business will offer a wide variety of alcoholic beverages, which Management expects will generate a significant portion of the Company’s revenues and profits. The third section of the business plan will further describe the services offered by the Sushi Restaurant. 1.2 The Financing

Mr. Does is seeking to raise $175,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. 1.3 Mission Statement

Mr. Doe’s mission is to provide customers with an outstanding line of sushi, sashimi, and Japanese cuisine dishes while concurrently remaining within the letter of the law regarding the sale of food and alcohol in the State of New York. 1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the food service industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations. 1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market of New York. Mr. Doe may also seek to increase the number of location he owns after the fifth year of operations. 2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure
Sushi Restaurant, Inc. The Company is registered as a corporation in the State of New York. 2.2 Required Funds
At this time, the Mr. Doe requires $175,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time. 2.4 Management Equity
John Doe owns 100% of the Sushi Restaurant, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Sushi Restaurant. Based on historical numbers, the business could fetch a sales premium of up to 5 to 7 times earnings. 3.0 Products and Services

Below is a description of the products offered by the Sushi Restaurant. 3.1 Sushi and Japanese Cuisine Entrees
As stated in the executive summary, the primary focus of the Sushi Restaurant will be the sale of sushi and sashimi products throughout the restaurant’s location. The Company will offer an expansive menu of Japanese cuisine, which will include non-sushi items such as grilled stir-fry and other cooked entrees. The Company will also provide a number of appetizers. The preliminary pricing schedule for the business can be found in the fifth section of the business plan. 3.2 Beverages

The Company will serve a wide variety of liquors and alcoholic beverages that are available on the menu. The specialty drinks offered by the restaurant include a number of cocktails. These drinks are primary rum, vodka, and liqueur drinks that combine a number of sweet and flavored mixes. Depending on the...
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