Business Plan for Horticultural

Topics: Sole proprietorship, Floriculture, Agriculture Pages: 2 (541 words) Published: December 12, 2010
The Company
FARM PARADISE is a Floriculture based business. Floriculture or flower farming as it is popularly called is a discipline of Horticulture, and is the study of growing and marketing flowers and foliage plants. FARM PARADISE includes cultivation of flowering and ornamental plants for sales or for use as raw materials in cosmetic and perfume industry and the pharmaceutical sector. Product and Services

To establish and operate a cut flower greenhouse operation producing and selling quality flowers to contract buyers, auction, customer walk-ins and retail flower shops. Target Market
The target audiences of FARM PARADISE are auction buyers, wholesalers, and Gash and carry. Apart from this the management team keeps track on key sales area to proceed on a risk free track and to increase the profit simultaneously. Competition

The eminent competitions for FARM PARADISE are local and other regional floriculture businesses, large scale and small scale flower shops and retail outlets. Marketing and Sales strategy
1. Promising in delivering high quality products to customers. 2. Credit policies for large scale buyers and wholesalers.
3. Promoting the company offerings through advertising.
4. Facilitating online and mobile trading services.
5. Determining price by analyzing competitors price to gain the competitive advantage. 6. Promising timely delivery .

Farm safety is the major concern of the operation. An environment assessment plan for the operation has been completed and as a result of that the farm is incorporated in a rural locality. The overall investment for this business reaches 10 lakhs inclusive of equipments required for efficient farming such as Irrigation system, recycling system, tractor, spray equipment, scales, meters and tools. Management

The business operates as a sole proprietorship under the business named of FARM PARADISE. The management team also includes managers, plantation experts and...
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