IV. History/ Background of the Business
I am a single person and was just barely making ends meet working in a fast food restaurant part- time at night. There was a time that I was thinking what if I will stand my own shop, a Shaenah’s cupcake. Even though cupcakes are not one of life’s necessities, they have become popular because they symbolize one of life’s little luxuries for those of us who are on budget. People can’t afford to go on a big trip to China anymore but they can afford a rice flour cupcake with Lychee Filling, Green Tea and Mandarin Orange Garnish. Cupcakes are gracing pages of glossy gourmet magazines and covered with every kind of filling imaginable- jams, jellies, cream and pudding. V. Description of Business
a. Market Study
My cupcakes are unique- each is like a little treasure.
b. Product/ services
I will create cupcake wedding cakes, cupcake birthday cakes, and cupcake festival and cupcake parties. Description of Product
Cupcake wedding cakes
Is one of the focal points of the room at the reception. Often highly detailed wedding cakes are like works of edible art.
Cupcake Birthday Cakes
Are special drop available during birthday celebrations.
An event that offers a variety of fun activities for resident and visitors.
Are hassle free and put away to entertain your friends and family.
c. Distribution Strategy
Shaenah’s cupcake will be located at Villavert –Jimenez, Hamtic, Antique. It will open to serve at 6am to 6pm. Monday to Sunday. We also accept orders. Our customer Who will enter will be entertained immediately. Employees welcome customer politely and with hospitality. d. Advertising
Advertising plays a big role for the success of Shaenah’s Cupcake. This will help the business inform the customer as well as the target customers to become aware of the ventured expansion and other services. An offering of the business and for the people to know that Shaenah’s Cupcake and convention has a lot of services to offer at reasonable cost. To dispose products and to encourage more buyers, we will advertise it over the radio station.
-The pricing is depending on the quality, quantity, in how many layers of cakes and in the ingredients that are used. All products are to be paid cash on delivery and unsold items will be treating exchangeable of the other items on the next day of delivery.
VI. Ownership/ Management
Shaenah’s Cupcake will be in the form of single proprietorship. The shop will be engaged in any kinds of cupcake. Sole proprietorship is a business owned and managed by the owner with the advantage of enjoying all the profits by herself.
The Organizational Chart of Shaenah’s Cupcake has the manager, cashier, cupcake designer, baker, purchaser, and personal assistant
Function and Job Description
Manager – one who manages the cupcake shop.
Manages the services of the food center
Approves receipts, orders and purchases
Needed permits and licenses for the operation.
Supervise the personnel involved in operation.
Cashier – custodian of money especially one who charge of the receipts, disbursement, cash on hand and etc. Responsibilities:
Receive payments of food services that were rendered
Helps in marketing
Conducting cash account
Cupcake designer – one who designs a cupcake
Responsible for decorating or beautifies a cupcake
Baker – the one who bakes a cupcake
Responsible for baking a cupcake
Responsible for the quality
Taste all the cupcake being served to make sure that it meets the standard quality of customer Purchaser - one who responsible in buying the goods and other materials. Responsibilities:
Buying all the goods and materials needed for the production process....
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