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Business Plan

2012
K.P.E. Company
IFA-A05 Group 1

[BUSINESS PLAN]
Kun Hu
Evsen Kankal
Jonathan Putra
Luc Stikkelbroeck
Cindy Visser

Table of contents
1.Introduction

page 4

1.1 Executive Summary

page 5

1.2 Motto

page 6

1.3 Mission

page 6

1.4 Vision
2.Product description

page 6 page 7

2.1 Product

page 7

2.2 Design and Packaging

page 7

2.2.1 Design

page 7

2.2.2 Packaging

page 8

2.3 How Chargie Works

page 9

2.4 How to Use Chargie

page 10

2.5 Product Benefits

page 11

2.6 Warranty
3.Internal Analysis

page 12 page 13

3.1 Company Data

page 13

3.2 The meaning of the Logo

page 13

3.3 Company Hierarchy

page 14

3.4 The Team
4.External Analysis

page 14 page 15

4.1 DESTEP Analysis

page 15

4.1.1 Demographical Factors

page 15

4.1.2 Economic Factors

page 17

4.1.3 Social-Cultural Factors

page 17

4.1.4 Technological Factors

page 17

4.1.5 Ecological Factors

page 18

4.1.6 Political Factors

page 18

4.2 Competition

page 19

4.3 Customers

page 22

4.4 SWOT Analysis
5.Marketing

page 22 page 23

5.1 Method of Research

page 23

5.2 Marketing Strategy

page 24

5.3 Promotional Strategies
5.4 Objectives
5.4.1 Short Term Objectives

page 24 page 24 page 24
2|Page

5.4.2 Long Term Objectives
5.5 Target Market
5.6 Marketing Mix
5.7 Future Plans
6.Logistics

page 25 page 25 page 25 page 28 page 29

6.1 Manufacturers

page 29

6.2 Supply Chain

page 30

6.3 Transportation

page 30

6.4 Warehousing
7.Finance

page 30 page 31

7.1 Market Share & Sales

page 31

7.2 Opening Balance Sheet

page 32

7.3 Investment Balance

page 33

7.4 Fixed Assets

page 34

7.5 Cash Flow Statements

page 35

7.5.1 Cash Flow Statement Q1

page 35

7.5.2 Cash Flow Statement Q2

page 36

7.5.3 Cash Flow Statement Q3

page 37

7.5.4 Cash Flow Statement Q4

page 38

7.6 Costs

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