business plan

Topics: Brand, Marketing, Customer service Pages: 25 (4387 words) Published: May 29, 2014

Naksikatha ladies wear is a new apparel store that caters to the local people of Khulna city. Our main focus is to provide customized wear apparel and position ourselves as the top retail store servicing this particular market. Naksikatha is a fair trade organization dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women by reviving and promoting their skills and craft. Our intentions are to obtain market share and become a central hub of women wear shopping activity for the local population of Khulna who enjoy wearing fashionable apparel. Naksikatha ladies wear is located at Dakbangla, Khulna. It has centralized itself directly in position to the industrial location and social activities of our target market. We believe that this is critical to our initial success and long-term growth.

TABLE OF CONTENT:

EXECUTIVE SUMMARY

BUSINESS OVERVIEW

PRODUCT & SERVICE

COMPETITIVE COMPARISON

COMMERCIAL VIABILITY

MARKET ANALYSIS

Strengths

Weakness

Opportunities

Threats

CURRENT MARKET SITUATION

OBJECTIVES

VISION

MISSION

KEYS TO SUCCESS

SOCIAL VALUE OF OUR FIRM

VALUE PROPOSITION

TARGET MARKET

BMC Model

MARKETING STRTEGY IMPLEMENTATION

PROMOTION THROUGH THE PRODUCT LIFE CYCLE

4 C’S AGAINST THE 4 P’S

OPERATION/VALUE ADDITION

Registration process

Equipment & furniture

Raw material & stationary

Management of human resource

Arrange distridution channel

Operation process

MARKET COMMUNICATION

FINANCIAL PLAN

Start up cost/investment

Start up funding

Revenue chart

Total information in short

Cash flow at different economic condition

Breakeven analysis

Payback period

TEST MARKETING

CONCLUSION

APPENDIX

BUSINESS OVERVIEW:
Naksikatha ladies wear is organized as a partnership business with three partners of equal shares named- 1. Earfath ara kabir
2. Dilruba yasmin
3. Sammy akter
Factory will be located at M A Bari link road, Sonadaga Khulna. We will take rent for both factory & outlet. Outlet is located at 24 cly road Dakbangla. The site is along a busy pedestrian area near the shopping section of khulna and is zoned for commercial/residential use. Built-in shelving with under-shelf lighting highlights the dresses. The location is equipped fully with furniture, accessories, phone and internet access. Customer can order their product as their preferences of design color size etc. The hours of operation will be Saturday – Thursday 10 a.m. - 8 p.m. Customers will be able to order directly from our website and VIP Showcase Events. There will be extended special hours designated during EID, PUJA holiday & shopping season. All merchandise will be purchased according to the company's mission and customer focus of outfitting all sizes. PRODUCT & SERVICE:

At the very beginning level, we will provide shares & sallower kamiz based on different categories. The types of our products are- Sharees: Jamdani , Silk, Half Silk, Cotton, Dhakai , Tat, Baluchuri Salowar Kamiz: Cotton, Silk, Khadi ,Tat

Future Products:
As we achieve and exceed our sales and profitability goals, we will add other products to the product line. We will expand our line of brands with those that have been repeatedly requested by our customers. In future we will produce other products like- Shawls

Scarves
Fotua
T-shirt
Curtain
Bed cover
Cushion
Nightwear

COMPETITIVE COMPARISON:
Our shop will have a number of advantages that will allow us to build our brand identity, add value to our customers and build a loyal customer base while standing apart from our competitors:. NAKSIKATHA’ Shopper Card will entitle customers to a 15% discount after purchase more than 10000. We will offer clothing to fit plus size for all.

We will create a sense of culture and bonding with the community by offering products that combine both the culture and...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Business Plan
  • Event Planning Business Plan Essay
  • Business Plan
  • Business Plan Activity Essay
  • Hoe to Prepare a Business Plan Essay
  • Management and Business Plan Outline Essay
  • Essay on Plan to Fail or Fail to Plan?
  • Business Studies Research Task Essay

Become a StudyMode Member

Sign Up - It's Free