Business Model Generation

Topics: Customer, Customer service, Segment Pages: 3 (831 words) Published: December 14, 2010
Business Model Generation- Canvas
Definition of Business Model: A business model describes the rationale of how an organization creates, delivers and captures value. This book offers a concept that allows you to describe and think through the business model at your organization, your competitors, or any other enterprise. The authors believe that a business model can best be described through nine basic building blocks that show the logic of how a company intends to make money. The nine blocks cover the four main areas of a business: customers, offer, infrastructure, and financial viability. The business model is like a blueprint for a strategy to be implemented through organizational structures, processes, and systems. The 9 Building Blocks (Ver láminas 18 y 19)

1)Customer Segments: Defines the different groups of people or organizations an enterprise aims to reach and serve. In order to better satisfy customers, a company may group them into distinct segments with common needs, behaviors and other attributes. A conscious decision about which segments to serve and which segment to ignore has to be made. Once this decision is made, a business model can be carefully designed around a strong understanding of specific customer needs (ver lámina 21 para ejemplos de Customer Segments). 2)Value Propositions: Describes the bundle of products and services that create value for a specific Customer Segment. Some Value Propositions may be innovative and represent a new or disruptive offer. Others may be similar to existing market offers, but with added features and attributes (ver láminas 23-24 para ejemplos de Value Propositions) 3)Channels: Describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition. Communication, distribution, and sales Channels comprise a company’s interface with customers (Ver lamina 27 para tipos de canals) 4)Customer Relationships:...
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