What is promotional mix: Promotional mix Using several different types of communication to support marketing goals which include Advertising, Personal selling, Publicity, and Sales promotions. Marketers to help choose these different types of marketing a firm reach its goals.
Furthermore the promotional mix is a combination of methods that are used for a product or service in order to sell that specific product or service. Moreover the methods in the promotional mix are:
Advertising: advertising is a way of displaying a product or service in a attractive way to a customer in a non-personal presentation.
Xbox use advertising on a regular basis on television, they show both genders and different age groups playing and using the Xbox as the want the console to appeal to as many people as possible.
Apple also use advertising on a regular basis on television. They recently have Justin Timberlake advertising there new IPhone 6 which will persuade viewers to buy the iPhone as if the phone is good enough for a well paid celebrity then it is good enough of them
Personal selling: personal selling is where businesses use people to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge.
Xbox don’t use personal selling because they don’t need to pay a salesman to sell their product because they already have a reputation in the market. Perhaps many years ago when the business wasn’t as reputable they may have had door to door sales men or the my have used flyers to get there business known.
Apple also don’t use personal selling because they already advertise on TV, and also because they already have a very good reputation in the market which means it is not