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Comparing John Lewis And Cadbury's

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Comparing John Lewis And Cadbury's
For this assignment I will be writing a report and including a description of the promotional mix used by two organisations which are John Lewis and Cadbury’s. I will be including a full explanation on what methods they use from the promotional mix. Advertisements, personal selling, sales promotions, public relations, direct marketing and sponsorship.

Promotional Mix

The promotional mix is one of the 4 P’s, businesses such as John Lewis and Cadbury’s use it to achieve their goals for their organisation. The promotional mix consists of advertising; advertising is used to persuade consumers to buy a certain product, companies use the TV, online AD’s, billboards, etc. to advertise their products. Personal selling is used to promote a product
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