Business Intelligence System

Powerful Essays
Interdisciplinary Journal of Information, Knowledge, and Management

Volume 1, 2006

Business Intelligence Systems in the Holistic Infrastructure Development
Supporting Decision-Making in Organisations
Celina M. Olszak and Ewa Ziemba
University of Economics, Katowice, Poland olszak@ae.katowice.pl ewa@ae.katowice.pl

Abstract
The paper aims at analysing Business Intelligence Systems (BI) in the context of opportunities for improving decision-making in a contemporary organisation. The authors – taking specifics of a decision-making process together with heterogeneity and dispersion of information sources into consideration – present Business Intelligence Systems as some holistic infrastructure of decisionmaking. It has been shown that the BI concept may contribute towards improving quality of decision-making in any organisation, better customer service and some increase in customers’ loyalty.
The paper is focused on three fundamental components of the BI systems, i.e. key information technologies (including ETL tools and data warehouses), potential of key information technologies (OLAP techniques and data mining) and BI applications that support making different decisions in an organisation. A major part of the paper is devoted to discussing basic business analyses that are not only offered by the BI systems but also applied frequently in business practice.
Keywords: Business Intelligence, data mining, OLAP, ETL, business decision-making, knowledge management

Business Intelligence Systems in Decision-Making
Decision-making in management has always involved utilisation of different information assets.
Contemporary economic conditions show that organisations are more frequently made to use external, dispersed and semi-structured sources of information.
In today’s decision-making, it is necessary to reach for information. However, it is knowledge that has to be mainly looked for. Knowledge provides foundations for effective business



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