Business Environment Of Oman Air

Topics: SWOT analysis, Strategic management, Marketing Pages: 4 (1496 words) Published: January 1, 2015
SWOT Analysis to increase sales revenue of Oman Air

Introduction

SWOT analysis is a beneficial tool that takes into account not only for our own business but also our competitor’s events and current industry trends as well. It is a framework for any organization in strategic planning for the factors that affects business be it internal or external. This understanding of business factors will help managers effectively to any changes in the factors and facilitate decision making. Factors can be based on economy and non-economic. By economic factors we understand the fiscal and monetary factors, whereas non-economic factors include socio cultural, educational, political and legal system. To identify the internal strengths systematically SWOT analysis is an important tool for an organization.

Objective
In this paper we will use SWOT analysis to increase the sales revenue for next five years. SWOT Analysis is a useful method to understand the Strengths and Weaknesses and for detecting both the Opportunities open to the business and the Threats the business will face. SWOT Analysis for business

SWOT is a very powerful tool in business as with a little thought it can help you discover prospects that you are well-placed to exploit and by understanding the weaknesses of your business, you can manage and remove threats that would otherwise catch you unexpectedly. By observing at our own business and our competitors using the SWOT framework, we will start a crafted strategy that will help us distinguish Oman Air from other competitors, so that we can compete successfully in the market. Strength and Weaknesses of an organization are mostly internal whereas the opportunities and threats are often external factors. The internal factors are mostly the factors that can be controlled internally in a company. Factors like e-commerce, technology and business expansion. The organizations have to continuously upgrade and adapt to factors if it has to sustain in the...

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Menon, A. et al. (1999). "Antecedents and Consequences of Marketing Strategy Making". Journal of Marketing (American Marketing Association
Quincy, Ronald.” SWOT Analysis: Raising capacity of your organization” Rutgers School of Social Work.
http://www.learnmarketing.net
www.omanair.com
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