Hewden SWOT Analysis
A Hewden case study”
Hewden was founded in 1968 and has grown to be the market leader in the construction rental industry based in the U.K. Today the company is employing 1,400 professionals and focuses on delivering outstanding solutions across a wide range of industry sectors such as construction, infrastructure, industrial and environmental. In 2010, Hewden was acquired by Sun Capital Partners Inc., a U.S. based investment firm.
This case study is an attempt to analyse the internal (strengths and weaknesses) and external (opportunities and threats) factors affecting the company’s strategic planning. It is also an attempt to use SWOT analysis in order to provide helpful suggestions and recommendations which will maintain a market leading future and improve its operation.
Key factor for Hewden’s market leading position is its strong reputation acquired through its 50 year history and successful presence in the industry. A high level of expertise has been achieved by taking part in major construction projects throughout the years culminating in participating in the construction of infrastructure for the London Olympic Games in 2012. In addition to that, Hewden has been awarded with important Awards and Prizes since its founding.
Another major strength of Hewden is definitely its workforce planning processes and personnel training programmes. The highly skilled labour and high level of experience ensure the quality of services provided and enhance customer loyalty. A wide spectrum of knowledge, craftsmanship, experience and opportunities is provided to all members of the staff through Hewden’s carefully planned, efficient and effective training and development programmes. These programmes create a comparative advantage against the company’s competitors since they use more personalised and flexible training techniques focusing on the abilities and possibilities of each
References: 1. The Times 100 Business case studies, http://businesscasestudies.co.uk/hewden 2. Hewden Official website, http://www.hewden.co.uk/ 3. Lu, W. (2010). “Improved SWOT Approach for Conducting Strategic Planning in the Construction Industry”, J. Construction Engineering Manag, 136(12), 1317–1328.