Business Environment

Topics: Airline, Southwest Airlines, Avianca Pages: 17 (4688 words) Published: July 25, 2013


Programme:BTEC Higher National Diploma (HND) in Business
Unit Number and Title:01 and Business Environment
Unit Code-: Y/601/0546
Credit Value:15
QCF Level:4
Module Tutor:Bhupinder Singh
Date Set:


Learning outcomes and criteria covered by this assignment:
• All pass criteria (P1-P12)
• All merit descriptors (M1-M3)
• All distinction descriptors (D1-D3)

Key dates

Distribution date: 11/04/2011

Submission date: 13/06/2011

Return date: 28/06/2011


The aims of this assignment are to measure the outcome of students’ learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieve the learning outcomes.

This assignment contains a real life scenario of a firm, which is already in the market for long and practicing business under nearly perfect competitions.

You are expected to write an assignment analysing different factors which affects a business organisation and what are their short term and long term effects. While doing so you need to take in account the different Govt policies and their impact on the business.

Assignment criteria
1.1 Identify the purposes of different types of organization (P1) 1.2 Describe the extent to which an organisation meets the objectives of different stakeholders (P2) 1.3 Explain the responsibilities of an organisation and strategies employed to meet them (P3) 2.1 Explain how economic systems attempt to allocate resources effectively (P4) 2.2 Assess the impact of fiscal and monetary policy on business organisations and their activities (P5) 2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organization (P6) 3.1 Explain how market structures determine the pricing and output decisions of businesses (P7) 3.2 Illustrate the way in which market forces shape organisational responses using a range of examples (P8) 3.3 Judge how the business and cultural environments shape the behaviour of a selected organization (P9) 4.1 Discuss the significance of international trade to UK business organisations (P10) 4.2 Analyse the impact of global factors on UK business organisations (P11) 4.3 Evaluate the impact of policies of the European Union on UK business organizations (P12)

M1: Identify and apply strategies to find appropriate solutions M2: Select/design and apply appropriate methods/techniques
M3: Present and communicate appropriate findings

D1: Use critical reflection to evaluate own work and justify valid conclusion D2: Take responsibility for managing and organising activities D3: Demonstrate convergent/lateral/creative thinking.

Coursework Format:

Your coursework should include:
• A title page,
• Tables of content
• Main body
o Task 1: to cover question 1
o Task 2: to cover question 2
o Task 3: to cover question 3
o Task 4: to cover question 4

• Reference list (please use Harvard Referencing System)

• Credit will be provided for those who will adopt an appropriate format and structure, provide citation in the body of the report using Harvard Referencing System, produce reference list that matches with the citations within the body.

Course work-

See The Case Study Attached. (Strategy of Ryanair)


Task 1:
Assignment on business environment (Ryanair) Essay

Q1(a). Identify the purpose of different types of Organizations including Ryanair (P1).

Q1(b). Describe the extent upto which Ryanair is meeting the objectives of its stakeholders (P2).

Q1(c). Explain the responsibilities of Ryanair and the strategies employed to meet them (P3).

Q1(d). Identify and apply...
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