Communication is simply sharing and exchanging own opinion or information within the mutual understanding, between one person to one person or group of people. It could be in a same Place or one place to another place. Kushal (2010-11) makes the point that, communication word derived from Latin word ‘communis’ or ‘communicare’ which signify ‘make common’, actually communication means exchanging information or thoughts through speech, signal or writing. We can more deeply understand from Allen Louis state that ‘communication is the sum of the entire things one person does when he wants to create understanding in the mind of another; it involves a systematic and continuous process of telling, listening, and understanding’ (cited by Debasish and Das, 2009, p. 4). From the beginning of industrial revolution Successful communication is remain truly fundamental for any kind of organisation; it could be the large or small corporation. Effective communication within the business organisation either it’s internally or externally thrives a company to achieve its goal. Effective communication it’s like a fuel that drives its engine (organisation). It’s a common perception in our mind that communication is only oral and written from actually, through wide range of different method we can communicate with each other. In this essay I am going to evaluate all the different communication method and their impotence in the business organisation. Importance of Effective communication:
To cure from any syndrome (difficulty) effective communication work like a medicine in the organisation. Effective communication is crucial for each arena of the organisation. If someone generate a valuable idea in the organisation and he/she can’t converse effectively with others, output of the idea will be insignificant. In the words of K.O.Locker, ‘ Effective communication is a process by which information is transmitted between individuals and organisation with the purpose to inform, to request or persuade and to build goodwill. It is clear, complete, and correct and saves the reader’s time and helps in achieving its goals.’(Cited by Kushal, 2010-11, p. 19). Successful communication builds reputation for organisation in the market place. Effective communication from beginning to end goes away a systematic development. There are some basic key elements of effective communications. These elements are: 1. Encoder/ Sender/Speaker
2. Decoder/ Receiver/ Listener
3. Message/ Information / Idea
4. Medium/ Method
5. Feedback/ Output/ Confirmation
Effective communication is essential for the organisation, because there are some benefits that organisation can achieve from effective communication. According to Taylor (2005) the benefits are: ‘Stronger decision-making and problem-solving
Upturn in productivity
Convincing and compelling corporate materials
Clearer, more streamlined workflow
Enhanced professional image
Sound business relationship
Successful response ensured’
Kushal ( 2010-11) proposed that, Effective communication foundation is based on answering the PAIBOC question. P: Purpose: what’s the purpose of communication?
A: Audience: who will be target audience?
I: Information: what would be the information in transmitting massage? B: Benefits: what benefits sender can offer to the reader?
O: Objections: Consider the objection can create for receiver? C: Context: How will the context affect reader’s response? There is also so many consequences of failure of effective communication such as company can lose their reputation into their customer, breakdown in group task, valuable time, finance and recourses. It can reduce their manufacture productivity which is really case sensitive. Different method of communication:
Basically there are two types of communication
• verbal communication
1. oral communications
2. written communications
• Non verbal communication...
References: Debasish, S. and Das, B. (2009), ‘Reading list: Basics of communication’, Business communication. Delhi: PHI learning private LTD. pp. 4
Kushal, S. (2010-11), ‘Reading list: Meaning and importance of effective communication’, Business communication. Delhi: V.K. (India) Enterprises. PP. 19
Macmillan (2010), Alan sugar what you see is what you get
Taylor, S. (2005), Communication for Business. Fourth edition. Harlow: Pearson Education Limited.
Business case studies, (2012), People Theory, working together business communication
http://businesscasestudies.co.uk/business-theory/people/working-together-business-communications.html [Electronically accessed 09th February, 2012.]
Hartley, P. (1999), Interpersonal Communication, 2nd edition. London: Routledge
Lehman, C. and Dufrene, D (2008), Business communication, Fifteenth edition. Mason: Thomson South western.
Wiseman, R.L. and Shuter, R. (1994), Communicating in Multinational Organisations. Thousand Oaks, CA: Sage.
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