business

Topics: Mercedes-Benz, Mercedes-AMG, Automotive industry Pages: 2 (748 words) Published: October 27, 2014

Danial Qadeer
Fa13-BBA-2013-D
Assignment: 1
Submitted to: Ms. Sana Sadiq
How Mercedes Bens controls its Micro & macro environment center952500
1. Employees
The Mercedes includes a variety of activities, and keys among them in deciding what staffing is needed and whether to use independent contractors or hire employees to fill these needs, recruiting and training the best employees, ensuring they are high performers, dealing with performance issues, and ensuring their personnel and management practices conform to various regulations. The HR department is one of the most important parts of Mercedes, because brand of Mercedes it is model of high class of technological progress, quality and safety. 2. Suppliers

This explains how important a supplier to a company is... If let’s say there are only a few suppliers in the market, the material will become rare and the bargaining power for the suppliers will be higher. Alliances the proliferation of suppliers coupled with the super network established ensures the flow and exchange of information between Mercedes Benz and its strategic suppliers worldwide. Growth Mercedes Benz is not relenting in its effort at the proliferation of its suppliers because it ensures a constant and cheap supply of parts. 3. Technology

Current model range Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a global basis. The Smart marque of city cars has also been part of the Mercedes-Benz Group since 1994.There are so many type and design with a latest of module techonology,all is design for Business professional form the higher income group that can afford to buy higher technology car . 4. Environmental

In the United States, due to an inability to meet federal corporate average fuel economy regulations, Mercedes-Benz was fined a record US$30.66 million in 2009. Certain Mercedes-Benz cars including the S550, C63 AMG, and SLK55 AMG sold in the United States also face...

Bibliography: http://www.businessteacher.org.uk/essays/marketing/introduction-of-mercedes-benz.php
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