Preview

Mercedes Benz Malayisa

Powerful Essays
Open Document
Open Document
9647 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mercedes Benz Malayisa
Mercedes Benz company in Malayisa
Strategic analysis & formulation business report
Business Plan Report

Table of Contents
Table of Contents 2
INDEX 3
Background of the company 5
Introduction: 5
Business planning with strategic management 6
Objectives of the business 7
Main factors within the Mercedes Benz Company 7
Critical Analysis of Leadership 7
Communication for company strategic planning 9
The first step toward developing a communication 10
Work place communications 10
Analysis between corporate branding and corporate communications 11
The other corporate relevant guidelines 13
Internal communication audits 13
Plan audits for the company and its organisation motives 14
SHRM in Mercedes Benz 14
Formulations and effectiveness of SHRM 15
Contemporary issues of SHRM 16
Analysis of the SHRM 17
Analysis and identification of the SHRM methods 17
Credit creation through Stake holders 19
Management analysis and individual step analysis 19
Production Management analysis 19
Work force management of the company 19
Employee management on basis of ranking 19
Recruiting the young Job hunters 20
Economical stability to the company 20
Theories which she had implemented for the managerial purposes 20
Six change approach management 20
Business process reengineering 21
Human resource implications 22
SWOT Analysis 22
SWOT final analysis accordance to political and non political instability 22
Summary of the situation analysis 23
LEGAL MANNERS 23
LOCATION 24
HUMAN RESOURCE 24
FINANCE 25
BUDGET 25
Internal communication audits 25
Market attractiveness 26
Business strategy 27
Justification of risk and how to manage them 27
Management credits 28
Loan requirements of the investors 28
Recommendation and Conclusion 29
The Mercedes Benz Malaysia classic management specs and functions 29
References 30

INDEX

CIPs Company Involvement Ideas
SHRM Strategic Human Resource Management
HR Human Resource
CEO Chief Executive Officer
UK United Kingdom
CIC



References: Starbuck, W.H. (1976). Organizations and their environments. In Dunnette, M.D. (ed.). Handbook of industrial and organizational psychology. Chicago: Rand McNally. Steyn, B. (2000a). Strategic management roles of the corporate communication function. Research script in partial fulfilment of the requirements for a lectured masters degree in Communication Management Steyn, B. (2000b). Model for developing corporate communication strategy. Communicate, 19(2):1-33. Steyn, B. (2000d). CEO expectations in terms of PR roles. Communicare, 19(1):20-43. Steyn, B. & Puth, G. (2000). Corporate communication strategy. Sandown, South Africa: Heinemann Publishers. Strategic Communication Management (SCM) (2002). Communication 2002 – the SCM round table. Dec/Jan:16-21. Sturdivant, F.D. & Vernon-Wortzel, H. (1990). Business and society: A managerial approach. Four the edition. Homewood, Illinois: Irwin. Tibble, S. (1997). Developing communications strategy. Journal of Communication Management,1(4):356-361. Toth, E.L., Serini, S.A., Wright, D.K. & Emig, A.G. (1998). Trends in public relations roles: 1990-1995.Public Relations Review, 24(2):145-163. Van Riel, C.B.M. (1995). Principles of corporate communication. Hertfordshire, UK: Prentice Hall. Van Ruler, B. (2000). Future research and practice of public relations, a Europen approach.Proceedings of the 7th Annual Symposium, Lake Bled, Slovenia, 7-8 July. Vercic, D. & Grunig, J.E. (2000). The origins of public relations theory in economics and strategic management Vercic, D., Van Ruler, B., Butschi, G. & Flodin, B. (2001). On the definition of public relations: AEuropean view. Public Relations Review, 27:373-387. Adair, J. (1973) Action-Centred Leadership. New York, McGraw-Hill. AstraZeneca (1999) Leadership in AstaZeneca. AstraZeneca HR, Dec 1999. Bass, B. (1985) Leadership and Performance beyond Expectations. New York: Free Press. Bass, B.M.& Avolio, B.J. (1994) Improving organizational effectiveness through transformational leadership Belbin, R. M. (1993) Team Roles at Work. Oxford: Butterworth-Heinemann. Bergmann, H., Hurson, K. and Russ-Eft, D. (1999) Everyone a Leader: A grassroots model for the new workplace Blackler, F. and Kennedy, A. (2003) The Design of a Development Programme for Experienced Top Managers from the Public Sector Blake, R.R. and J.S. Mouton (1964) The managerial grid. Houston TX: Gulf. Burns, J. M. (1978) Leadership. New York: Harper & Row. Conrad, K. W. (1995) SGML, HyTime, and Organic Information Management Models, Second International Conference on the Application of HyTime, August 1995 Boisot, M. H. (1998). Knowledge Assets: Securing Competitive Advantage in the Information Economy. Dunlop, C. E. M. and J. H. Fetzer (1993). The Glossary of Cognitive Science. New York, Paragon House. Fahey, L. and L. Prusak (1998). “The Eleven Deadliest Sins of Knowledge Management.” California Management Review 40(3): 265-276. Jensen, M. C. (1998). Foundations of Organizational Strategy. Cambridge, Massachusetts, Harvard University Press. Krogh, G. V. (1998). “Care in Knowledge Creation.” California Management Review 40(3): 133-153. Krogh, G.V. and J.Roos (1995), Organizational Epistomology. New York, St. Martin 's Press. Kuhn, T. S. (1996). The Structure of Scientific Revolutions. Chicago, The University of Chicago Press. Lamberts, K. and D. Shanks (1997). Knowledge, Concepts, and Categories. Cambridge, Massachusetts, The MIT Press. Leonard, D. and S. Sensiper (1998). “The Role of Tacit Knowledge in Group Innovation.” California Management Review 40(3): 112-132. Moss, E. (1995). The Grammar of Consciousness: An Exploration of Tacit Knowing. New York, St. Newman, B. D. (1997). The Siamese Twins: Documents and Knowledge. West Richland, WA, The Knowledge Management Forum. O 'Dell, C. and C. J. Grayson (1998). “If We Only Knew What We Know: Identification and Transfer of Internal Best Practices.” California Management Review 40(3): 154-174.

You May Also Find These Documents Helpful

  • Good Essays

    adv310 study guide

    • 2572 Words
    • 12 Pages

    Author: Public relations is a planned process to influence public opinion, through sound character ad proper performance, based on mutually satisfactory two-way communication…

    • 2572 Words
    • 12 Pages
    Good Essays
  • Best Essays

    Mkt 571 Week 3

    • 2520 Words
    • 11 Pages

    Newsom, Turk, & Kruckeberg. (2004). This is PR: The Realities of Public Relations (8th ed.). Belmont, CA Thomson-Wadsworth. Retrieved from the University of Phoenix MKT 571 Marketing E-Resource link.…

    • 2520 Words
    • 11 Pages
    Best Essays
  • Good Essays

    MGT 534

    • 2108 Words
    • 18 Pages

    Links: Newsom, D., Turk, J. V., & Kruckeberg, D. (2013). This is PR: The realities of public relations (11th ed.). Boston, MA:…

    • 2108 Words
    • 18 Pages
    Good Essays
  • Good Essays

    Seitel. F. P. (2011). The practice of public relations. (11th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.…

    • 917 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Comm 305

    • 1532 Words
    • 7 Pages

    The goal of this course is to provide you with an understanding of the nature of the profession and practice of public relations. This course covers (1) the development and history of the public relations profession, (2) major theories that inform public relations, (3) the role and position of public relations in the organization, (4) how and where public relations is practiced in contemporary society, (5) the four-step process of public relations, (6) the skills and requirements for success in the profession, and (7) ethical implications and legal issues for public relations practitioners.…

    • 1532 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Denny 's Restaurant Corporation is one of the largest full-service family restaurant chains in the United States. And it operates over 2,500 restaurants around the world. Denny 's is known for its 24 hours a day, 7 days a week, and 365 days a year operations, serving breakfast, lunch, dinner, and dessert around the clock.…

    • 4553 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    In the 1960s, with the Vietnam war, protests, and many movements in the United States a public relations manager must develop one key idea (53). Personnel handling public affairs regarding disagreeable acts towards others causes conflict and an unbalanced relationship between the consumer and the company. Thus, James Grunig defined a term, two-way symmetrical communication that would help correspond with the public and the company altogether (53). To conclude, many events in between the 1920s and 2000 brought raving ideas of how public relations should brainstorm and alter different courses…

    • 723 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Crystallizing Public Opinion

    • 11764 Words
    • 48 Pages

    Former Lecturer on Public Relations and Adjunct Professor Public Relations, New York University. Former Visiting Professor of Public Relations, University of Hawaii. Member, Executive Reserve, U.S.…

    • 11764 Words
    • 48 Pages
    Powerful Essays
  • Good Essays

    Public relations specialists handle organizational functions such as media, community, consumer, and governmental relations; political campaigns; interest-group representation; conflict mediation; or employee and investor relations. However, public relations are not only telling the organization's story but also understanding the attitudes and concerns of consumers, employees, and various other groups. To improve communications, public relations specialists establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups and with representatives from print and broadcast journalism.…

    • 864 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Propaganda

    • 3751 Words
    • 16 Pages

    Public Relations Consultants Association. (2009, July 31). Case Studies. Retrieved January 17, 2010, from Public Relations Consultants Association: http://www.prca.org.uk/casestudies?pid=489…

    • 3751 Words
    • 16 Pages
    Best Essays
  • Better Essays

    Over the past three decades or so, the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline (Sriramesh and Vercic, 2001). It is important to note that public relations are not marketing but good relations with the public are essential to marketing success. In one sense, public relations can be considered in a similar vein as the marketing of a product. Products can only enjoy continued success if its performance is satisfactory, as the image of the product cannot be maintained if product performance is inconsistent. Similarly public relations cannot be more effective than the corporate behavior behind it. Public relations involves more than corporate communications, it requires appropriate corporate behavior.…

    • 1283 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Dwyer, Judith. 2009. Communication in business; Strategies and skills. 395-411. Harlow, Essex, England: Pearson Education Ltd. Page 396…

    • 1395 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Persuasion Essay

    • 1089 Words
    • 5 Pages

    Persuasion is a broad topic; scholars such as Gruing (1989), Perloff (1993) and Bernays (1955) provide contrasting definitions with some perspectives relating to PR practice and some challenging it. There can be controversy whilst determining the link between PR and persuasion primarily on an ethical perspective. Scholars Grunig (1989) and the father of public relations Edward Bernays (1955)have contrasting views on if the two draw apparels with each other. Gruing discusses Bernays perspective on “manipulating publics for the benefit of organisations” (1989, p. 18).However this proposes the argument that PR is an unethical practice. Grunig provides the two-way symmetrical theory to PR which demonstrates a relationship between organisations and publics based on shared interests and dialogue, with the brand talking directly to its public to gain feedback and information on their approach and outcomes. It could be argued that because Edward Bernays provides an outdated theory from 1955 Grunig’s perception is more relevant to current PR practice. The two way symmetrical approach is perhaps more dominant in today’s PR practice especially with the introduction of social media with websites such as twitter and Facebook which contribute to direct dialogue with publics.…

    • 1089 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Public Relations

    • 3033 Words
    • 13 Pages

    This Public Relations module aims to review the role and scope of the functions of Public Relations in contemporary organisation define and describe the Development of Public Relations in Business, to analyse the six points planning model of any public relations programme and review the Public Relations transfer process.…

    • 3033 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    This essay will show that “Public Relations is little more than the ‘promotion’ element of Marketing the Marketing Mix”. Highlighting the different strategies, objectives, tactics and tools used in Public Relations, in helping organisations.…

    • 2616 Words
    • 11 Pages
    Powerful Essays