BUS508 Assignment 3 Promotional And Advertising Strategies 2015
Promotional and Advertising Strategies
By
Angarag Ganbold
Strayer University
BUS 508 Contemporary Business
To
Dr. Mulugeta Dessie
March 9, 2015
Promotional and Advertising Strategies
Promotion and marketing are among the most essential market mix features or elements. Market mix involves different strategies commonly known as the 4P’s: product, price, place and promotion. The key motive of promotion is to increase clients’ awareness of a brand or a project increase brand loyalty and generating sales. Promotional mix is composed of diverse elements such as personal selling, sales promotion, advertising, publicity and direct marketing. Both large and small customers understand the importance of promotional advertising strategies such as turning a new product to become a household name or established products into to top priority of the customer. Small and large companies benefit through applying different strategies of promotion and attracting more customers. A television set has become a necessity in the modern life with all the families searching for the best brand that is easier to operate and has more applications. Different organizations have ventured into the manufacturing and assembling of television set to enjoy the advantages (Scissors & Roger 2002). The paper will focus on advertising and promotional strategies applied by different companies that concentrate with manufacturing and assembling television sets. Samsung and Sony have emerged as the two most successful organizations in the manufacturing and distribution of television sets. The two companies apply different promotional and advertising strategies to maintain themselves on the top of the business. Comparison of Promotional Strategies used by both Sony and Samsung to Market Television Sets.
Product Sampling
It is one among the most effective promotional strategies utilized by large firms to market their products and launch new products with the motive of promoting multiple product purchases.
By
Angarag Ganbold
Strayer University
BUS 508 Contemporary Business
To
Dr. Mulugeta Dessie
March 9, 2015
Promotional and Advertising Strategies
Promotion and marketing are among the most essential market mix features or elements. Market mix involves different strategies commonly known as the 4P’s: product, price, place and promotion. The key motive of promotion is to increase clients’ awareness of a brand or a project increase brand loyalty and generating sales. Promotional mix is composed of diverse elements such as personal selling, sales promotion, advertising, publicity and direct marketing. Both large and small customers understand the importance of promotional advertising strategies such as turning a new product to become a household name or established products into to top priority of the customer. Small and large companies benefit through applying different strategies of promotion and attracting more customers. A television set has become a necessity in the modern life with all the families searching for the best brand that is easier to operate and has more applications. Different organizations have ventured into the manufacturing and assembling of television set to enjoy the advantages (Scissors & Roger 2002). The paper will focus on advertising and promotional strategies applied by different companies that concentrate with manufacturing and assembling television sets. Samsung and Sony have emerged as the two most successful organizations in the manufacturing and distribution of television sets. The two companies apply different promotional and advertising strategies to maintain themselves on the top of the business. Comparison of Promotional Strategies used by both Sony and Samsung to Market Television Sets.
Product Sampling
It is one among the most effective promotional strategies utilized by large firms to market their products and launch new products with the motive of promoting multiple product purchases.
References: Flew, Terry, (2008) New media: An introduction. Melbourne- Oxford University Press pp. 117. Kotler, Philip, & Kevin Lane Keller (2009) Framework for marketing management. Pearson Prentice Hall. Kerin, R., (2012). Marketing-The Core. McGraw-Hill Ryerson pp. 31. Mulhern, F., (2009) Integrated marketing communications - From media channels to digital connectivity." Journal of Marketing Communications, Vol.15, No. 2-3, pp. 85. Scissors, J., & Roger B., (2002) Advertising media planning. McGraw-Hill Publisher.