Marketing : Week 3 Assignment

Topics: Video game console, Marketing, Video game Pages: 4 (690 words) Published: June 2, 2014


China and India
BUS 330 Principles of Marketing
Instructor: Cynthia Goussak
March 17, 2014

Video game consoles have continued to dominate the youth market not only in the United States but overseas as well. With three primary focuses, Playstation, Xbox and the Wii, game consoles have invaded households worldwide. Although Microsoft’s Xbox is has enjoyed owning the the market share as the top dog for the last several years with its first and second generation platforms, Sony’s Playstation 4 has seen record sales across the United States and Canada and over the last quarter has taken the lead with its next generation console, selling its five millionth console as of February 18, 2014, according to Richi Jennings of ComputerWorld magazine. With news that gaming consoles are in high demand, the development of next generation games is important to keep up with the supply and demand of fantastic games. This is why my choice product is a sim-game which markets to both China and India called, “The Early Empire.”

Simulation games (sim-game) focus on the management and development of environments rather than a character. The sim-game brings to life the ability for the gamer to become apart of the game. With “The Early Empire,” our marketing strategy would be to appeal to the youths of both China and India with a concentration to the historical history of their country.

By putting the youth in charge of their country and running their own empire, they would get the feel of what it was like to rule back in an earlier generation. Although the game would be focused on building up the empire, it would also be educational as well, with a focus on agriculture products to help build the country’s wealth, architectural design to build defense against opposing enemies and leadership and decision making on how to run the country.

With our plan we would need to take into consideration six macro-environmental concepts; Political/Legal,...

References: Reece, Monique. Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution. Upper Saddle River, New Jersey 07458. 2010 by Pearson Education, Inc. Publishing as FT Press
Deirdre Breakenridge, Thomas J. DeLoughry. New PR Toolkit: Strategies for Successful Media Relations, The. 2003 Pearson Education, Inc. Publishing as Financial Times Prentice Hall Upper Saddle River, NJ 07458
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