Marketing Chapter 6

Post Quiz #6 1. The two types of shopping products are: * -heterogeneous and homogeneous * -unsought and convenience * -generic and family * -consumer and business * -exclusive and intensive 2. Lands' End clothing catalogue retailer offers a satisfaction guarantee on all merchandise it sells. In other words, Lands' End gives its customers a(n) _____ warranty. * -implied * -descriptive * -full * -express * -limited 3. Craig had just received a promotion as product manager for a consumer goods manufacturer. To celebrate he told Tracey that he was going to buy a bottle of Chateau Margeaux, an expensive red French wine, for them to share. After driving to two liquor outlets experiencing no success in finding his Margeaux, Tracey suggested that they just buy a bottle of French champagne instead. But Craig insisted that they try a third store on the other side of the city. For Craig, Chateau Margeaux is a: * -unsought good * -homogeneous shopping good * -heterogeneous shopping good * -inconvenience good * -specialty good 4. A style modification is a(n): * -aesthetic product change * -improvement in product versatility and effectiveness * -change in the product's durability or dependability * -safety improvement * -way to add convenience 5. The main goal of the global product development process is to: * -come up with new product ideas in Canada and use global markets as test markets * -develop every product for potential worldwide distribution and adaptation to other countries * -expand the number of different new product offerings so that individual country needs are more likely to be met * -repeat the steps in the process with marketing teams in each and every