Branding Bangladesh

Topics: Bangladesh, Eid ul-Fitr, Dhaka Pages: 14 (4033 words) Published: June 21, 2013
TERM PAPER ON Branding Bangladesh
Submitted To
Md. Rafiuddin Ahmed
Assistant Professor
Department of Marketing
University of Dhaka

Submitted By
05.Samina Chowdhury Risha83

11th May, 2013
Md. Rafiuddin Ahmed
Assistant Professor
Department of Marketing
Faculty of Business Studies
University of Dhaka

Subject: Submission of the Report.

Dear Sir,
It gives me immense pleasure to submit the report on “Branding Bangladesh.” This report is submitted as the requirement to fulfill the course Strategic Brand Management.

We are thankful to you, as you allowed us to perform the study and to submit the report. We hope that the report will meet the standard and will serve its purpose.

Thank you.
Sincerely yours,

Md. SahadatHossain
On Behalf of Group PaperCut
BBA 16th Batch
Roll # 255, Section # A
Department of Marketing
Faculty of Business Studies
University of Dhaka

Wanna witness the miracle of beauty?
A step to “not the Heaven”
“Closer to the Heaven”

Let’s open the book of beauty…
Where all the beauties are miracly matched.

Dedicated to…
Builders of Bangladesh

All rights reserved by PAPER CUT

Exotic Bangladesh

The Book Of Beauty

“Exotic Bangladesh”
Chapter 01: Beyond Enjoyment (Culture)
Chapter 02: Moments to Be Remembered (Entertainment)
Chapter 03: Full of excitement (Tourism)
Chapter 04: Miracles of enthusiasm (People)
Chapter 05: Touching Live (Export items)
Chapter 06: Feel proud of (Institution) 

Bangladesh is a country bestowed with the gifts of nature. It has nurtured some of the most ancient civilizations of this continent. The young country came into existence after a blood-spattered liberation war in 1971. But the pace of growth and development has been impeded by many factors. Bangladesh, as a Least Developing Country (LDC), faces a reputation challenge which is popularly known as its image problem. Bangladesh has gained the image of a country with too many people, too much poverty, too little resources, too frequent disasters and too little ability to change for better. Recently poor law and order, bad investment climate and Islamic terrorism have killed its image more. To remove all the negative aspects and image surrounding Bangladesh and to make it as a beautiful and prospective country it is highly recommended to branding Bangladesh.To remove all the negative aspect and image surrounding Bangladesh and to make Bangladesh as a beautiful and prospective country it highly recommended to rebranding Bangladesh. Nation Branding:

The concept of nation branding was elaborated by Simon Anholt in 1998 through his article “Nation Brands of the 21st Century” in the Journal of Brand Management where he pointed out that “brands create a value that is invisible”. Anholt, a market researcher from the corporate sector, reckons that brand is a “multiplier of value and as such represents a substantial advantage for its owner; it is as good as money in the bank.”It is said that a country cannot be sold like a toothpaste. Thus, nation branding is not about pretending that everything is fine in a country, nor is it about discouraging investors and tourists from coming into the country. It is about letting others know about the talents and the opportunities that a country is endowed with. Accordingly, nation branding requires a broader definition of the term “branding” that includes a plan for earning reputation. Indeed, one needs to inspire and induce majority of the citizens to act in a way that helps the country to earn a reputation and make sure that the world knows about it and believes in it.Anholt introduced in 2005 the Anholt-GMI Nation Brand Index along with GMI, an e-business solution...
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