Preview

Brand Preference of the Mobile Phone

Good Essays
Open Document
Open Document
9533 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Brand Preference of the Mobile Phone
Statistical STUDY Of the brand prefference of mobile

Research Advisor: sir zia ur rehman.
Prof.Zia ur rehman
Presented By:
Muhammad Hafeez 223
Muhammad Amjad 240
Muhammad Amir 210
Aoun ali hamid 128
Mussadik hussian 242

SESSION: 2009-2013
For the partial fulfillment of the requirements for the Degree of B.com (hons)

Hailey college of commerce
University of the Punjab
Lahore, Pakistan

In the name of Allah, the Gracious, the Merciful! O Allah the Almighty! Indeed, my Heart is diseased. Please cure it. It is astray. Therefore put it straight.
It is nearly darkened. Therefore, enlighten it. It is blind. Grant it the vision. It is soiled. Therefore, cleanse it.
It is faulty. Put it right. O the Most Merciful of the Merciful.

(Kitab Al-Amal Bis-Sunnah Al-Maroof Tartib sharif
(The Holy Succession), Vol 6)

[pic]

The Holly Prophet Hazrat MHUAMMAD (PBUH) Says.
“One Leader Man is Harbor on the devil than thousand ignorant worshipers”

My Spiritual Parents
To My Dear Father, Altaf Ahmed. A constant Source of strength, Encouragement and Love for me. Who’s critically suggestions and ceaseless Guidance guided me in every walk of life.
To all my teachers & friends.
Who taught, guided and encourage me academically, Emotional and Spiritually.
My beloved brother & sisters
Whose prayers are the sign of success
For my bright future.

[pic]

[pic]

This research is carried out to know the brand preference on the mobile phones telecommunication, along with different factors are influencing in the telecommunication in the universities students. This research is discusses about the consumer’s view point that the value and the role of the mobile brand in life. This research is discusses on the criteria in mobile phones selecting the universities and people of Lahore. This research mostly focuses on the student selecting the brand of



Bibliography: 1.5.4--- Sony Ericsson Sony Ericsson mobile communication is establish on October 1, 2001 by the Japanese consumer electronics company sony corporation and Swedish telecommunication company

You May Also Find These Documents Helpful

  • Better Essays

    Their competitors are giving them a hard time like Microsoft with the x box or companies that make televisions also. Besides losing its ability to innovate, Sony also has been to slow in answering to the shift of market demand "How Can Sony Regain Its Competitive Advantage?" (2012). Lower-cost manufacturers from South Korea, China and South American companies, are increasingly undercutting Sony making it harder for them to charge a premium for its products. In 2001, Sony went into a combined venture with Swedish telecommunications equipment company Ericsson. There was no stimulus on the part of Sony to create a superior smartphone product which could gather a premium as the Apple iPhone did. If Sony is to recover its competitive advantage, they need to get back to creating innovative products that consumers see as unique and provides value. Consumers have much more choosing power and competition is…

    • 936 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Manage Change

    • 1512 Words
    • 6 Pages

    Sony mobile phone is born in 2001, and it is by Sony and Ericsson, each holding 50% of the joint venture. In 2007, it is a big change for Sony Ericsson, mobile phone are going to change to smart phone. Sony Ericsson behind, it was glory in their photograph and music, but in the era of smart phones leading iPhone, which have become standard, Sony Ericsson lost its unique charm.…

    • 1512 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    International Journal of Advances in Psychology Vol. 1 Iss. 3, November 2012 The Nokia and Samsung Brand Personality in China* Wendian Shi1**, Yanhong Luo2 and Liheng Yang2 Educational School,Shanghai Normal University, shanghai, China 1 Educational School, Ningxia University, Yinchuan, China 2 Email: swd_nx@shnu.edu.cn…

    • 3187 Words
    • 41 Pages
    Powerful Essays
  • Satisfactory Essays

    Ericsson is a 120 year old company and the leading supplier of equipment and services for the telecommunications industry. The company‟s products range from advanced systems and products for wired and mobile telecommunication in public to private networks with its operations spanning across 130 countries. Its equipments are used in 40% of all mobile phone communications. In 1997 the company was organized in three business areas – Radio Systems, Infocom Systems and Mobile Phones and Terminals.…

    • 1260 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    Mobile Phone Market Drivers

    • 2780 Words
    • 12 Pages

    References: [1] Consumer Research done by IPSOS for the Alcatel Mobile Phone Division in April 2002, with 1800 mobile users polled through face-to-face interviews in China, Taiwan, Germany and Italy. [2] Consumer Research done by Research International for the Alcatel Mobile Phone Division in June 2003, with 2273 mobile users polled through face-to-face interviews in China, Taiwan, Germany, Italy and France.…

    • 2780 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    The Head of Business of Sony initiated discussions with Ericsson in the 2000s to form a joint venture with Ericsson. Sony had a good market for mobile handsets in Japan but was not very successful abroad as the company “came too late” – with only about one per cent of the market. Sony top management suggested that it should be 10 per cent and could reach 20-30 per cent after 6-7 years. Sony started its cellular business in the early 1990s but realized that Samsung came later and has been much more successful – without any experience in radio. Samsung bought almost everything from Qualcomm to enter into the US and subsequently entered…

    • 1923 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    In 2001, Sony Ericsson is established by the Japanese company Sony (a consumer electronics corporation) as a fifty-fifty joint venture with the Swedish telecommunications company Ericsson (a mobile communications infrastructure and systems business) which offers mobile phones, accessories and applications. Before the merger, its provides expertise in mobile communication, after the merger, its provide both the consumer electronics and content expertise. In 2011, Sony Ericsson changes their global strategy by focusing more on high end smartphones. At the same times, Sony Ericsson will focus on their key markets, which is including the U.S., Russia, China and Germany.…

    • 278 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Sony Ericsson has released a line of new products that it is forecasted will help the…

    • 730 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marcom

    • 731 Words
    • 3 Pages

    Sony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is a multinational mobile phone manufacturing company headquartered in Tokyo, Japan, and a wholly owned subsidiary of Sony Corporation. On October 27, 2011, Sony announced that it would acquire Ericsson's stake in Sony Ericsson for €1.05 billion ($1.47 billion), making the mobile handset business a wholly owned subsidiary of Sony. The transaction's completion was expected to occur in January 2012. The Sony Ericsson Liquid Energy Logo which was the hallmark logo used on Sony Mobile products up until the 2012 series of phones was replaced with a new signature power button design as the new design signature hallmark to easily identify a Sony phone which debuted with the 2013 series of Xperia mobile phones. Xperia is the family of Sony smartphones and tablets. The line has been manufactured since 2008 and currently accounts for more than half of the company's mobile phone sales. The name Xperia is derived from the word "experience", and was first used in the Xperia X1 tagline, "I (Sony Ericsson) Xperia the best".…

    • 731 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Sony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is a multinational mobile phone manufacturing company headquartered in London, United Kingdom and a wholly owned subsidiary of Sony Corporation. It was founded on October 1, 2001 as a joint venture between Sony and the Swedish telecommunications company Ericsson. Sony acquired Ericsson's share in the venture on February 16, 2012. Sony Mobile Communications has research and development facilities in Lund, Sweden; Tokyo, Japan Beijing, China and Silicon Valley, United States. In 2009, it was the fourth-largest mobile phone manufacturer in the world. By 2010, its market share had fallen to sixth place.…

    • 1266 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Ericsson

    • 7169 Words
    • 22 Pages

    Ericsson (Telefonaktiebolaget L. M. Ericsson) is a Swedish multinational provider of communications technology and services. The company's offerings comprise services, software and infrastructure in information and communications technology for telecom operators and other industries, including traditional telecommunications as well as Internet Protocol (IP) networking equipment, mobile and fixed broadband, operations and business support solutions, cable TV, IPTV, video systems, and an extensive services operation. Ericsson has a market share of 35% (in 2012) in the 2G/3G/4G mobile network infrastructure market.[3]…

    • 7169 Words
    • 22 Pages
    Better Essays
  • Better Essays

    In the successful completion of this project inspiration and guidance of many people was involved. A mere form of acknowledgement would be demeaning the status of this whole effort which has had the blessings and supervision of the eminent person around me.…

    • 6708 Words
    • 27 Pages
    Better Essays
  • Powerful Essays

    leftoverfoods

    • 3800 Words
    • 16 Pages

    Most of all our Dear Almighty who is always with us, directly us in the right path.…

    • 3800 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    1. The win-lose method - The protagonist assumes an ether I lose or I win attitude.…

    • 271 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    To God, whose mercy and divine assistance is always there to guide in our way to right decision and giving wisdom to pursue our education.…

    • 1768 Words
    • 8 Pages
    Powerful Essays

Related Topics