(Research Project Report)
University of Pune
In Partial fulfillment of the requirement for the award of the Degree of
Master in Marketing Management (2009-11)
Under the supervision of:- Submitted by:- Mr. Ajit Borde Prashant Singh Mr. Ullhas Pramanik MMM 2nd Sem, Roll No. 93302 Institute of Business Management & Research,
In the successful completion of this project inspiration and guidance of many people was involved. A mere form of acknowledgement would be demeaning the status of this whole effort which has had the blessings and supervision of the eminent person around me. First of all I would like to thank Mr. Ajit Borde & Mr. Ullhas Pramanik who was there to guide me at every step during the course of this project. They gave me tips for the improvement in project whenever required. Apart from this I feel indebted to all faculty members of IBMR, especially who have helped, developed the right kind of attitude and scholastic excellence in me. Last but not the least; I am very much thankful to my parents, friends and all those persons who made this research project possible, for their consistent guidance and constructive criticism.
Prashant Singh MMM (II sem.)