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Related Literature of Brand Preferences on Mobile Phones
How to resolve Conflict

Conflicts may be solved using three simplified ways:

1. The win-lose method - The protagonist assumes an ether I lose or I win attitude.

Explanation: the win-lose method is a kind of method in resolving a problem or case wherein, one party will have the possibility of winning the case or they will lose on the case.

2. The win some–lose some method - One party attempts to get the most of the other using the primary tactical work of bargaining.

- It is also called as “compromising stance”.

Explanation: the win some-lose some method is a kind of method wherein one party is aggravate because he/she is compromise in a certain problem or case. For example I am a driver. And accidentally my car was bumped in a sari-sari store. The store-owner suggested that I will only pay the damages so that I will not be on jail. Because I am in a compromised position, I should pay the damages so that I will not be jailed. In my part I “win some” because I will be not jailed anymore but “lose some” because, I’ve lose some money in paying the damages.

3. The win-win method - A process where both parties attempt to get the sources/causes of disagreement together in the hope of getting a solution that would together benefit them not only as individuals but also as organization.

Explanation: the win-win method is to find a solution that is acceptable to both parties, and leaves both parties feeling that they’ve won, in some way, after the

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