Betty White Commercial Analysis

The first commercial out of this marketing campaign was seen through the 2010 Super Bowl. This gives significant amounts of information into who Snickers is focusing on in their commercial. Asa Berger (2010) claims the average audience/viewers of the Super Bowl is a man between the age range of 18 and 45 (p. 25). These men know what this means to play football with their gang and the guidelines that might be expected to become a part of this gang. Betty White is presented in this commercial as an old cranky woman who's unable to match the speed of game or get possession of the football. She gets pushed into mud, after failing woefully to get the ball. As she lays in the dirt a glance of disgust is across her face and she appears like as if she actually is on the verge of tears.
That's where the audience first learns that Betty White is not actually out there but it is some man called Mike who usually fits in. At that moment Mike's partner comes up and offers Mike a Snickers. Portrayed as Betty White still, Mike rips the packet of the Snickers and takes a bite which magically transforms him back again to his normal self. His girlfriend ask him if he's better which he replies "better" and proceeds with the game however now the quarterback hungry and appears as an old man before being tackled. The words "You are not you if you're hungry" are shown and read and the commercial end with the candy car being shown combined with the Snickers logo with satisfies beneath it (Snickers,