Snickers Super Bowl Ad 2010
February 14, 2014
Advertising is what draws a majority of Americans to watch the Super Bowl. Year after year corporations compete for the most memorable commercials. In the 2010 Super Bowl, Snickers uses logos to display that you aren’t you when you’re hungry. That you will embody a different personality and that Snickers satisfies. Snickers are candy bars sold at any grocery store, market or gas station. Snickers consist of peanut nougat topped with roasted peanuts and caramel inside a milk chocolate bar. Snickers are manufactured by Mars, Incorporated and they claim that a Snickers bar is what a person should eat when hungry. Snickers’ memorable advertisement sets the tone for future comedic commercials, but also displays a problem with nutrition in this country. Snickers’ strategy was using humor for the audience to remember the product. The commercial starts with an intense game of park football the audience hears groaning and fighting between the two teams. Next the audience sees that Betty White is playing. Then you see the ball being thrown to Betty White and being tackled into the mud as she misses the ball. Betty White is immediately called out for her bad performance as she walks back to the huddle. Her teammates are calling her by the name Mike and giving her a hard time about not playing well. One of the teammates tries humiliating her by claiming that she is playing like Betty White, which is the punch line of the commercial because she is Betty White. She responds with a memorable funny comeback, “That’s not what you’re girlfriend said.” This is really funny just because Betty White is about 90 years old and she is talking smack on the football field. When all of the guys start arguing, a woman steps in and hands Betty White a Snickers bar and when she takes a bite she transforms into ‘Mike’ and he heads back to the huddle. The commercial ends humorously with Abe...
Please join StudyMode to read the full document