Melissa Rubin's Coca-Cola Advertising Campaign

1. The insight Melissa Rubin offers about the Coca-Cola was how the advertisements reflect on the life and culture that is associated with the “Mainstream” and attempts to persuade buyers to associate positive aspects of the culture with their products. Melissa analysis the element of the coke advertisement promoted in August 1950 Coca-Cola Bottler magazine such as the placing of the advert, placement of, and the precise characters. She makes use of the history of the time in which the advertisements were printed and frequent records of the agency itself as proof to aid her claims about how it displays the "mainstream" of its day.
2. Melissa Rubin joins recorded setting to help investigation Coca-Cola promotions by picking a photograph from