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Audience-Focused Communication Matrix

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Audience-Focused Communication Matrix
Associate Level Material
Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

• What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience?

|Audience-Focused Communication |
|Audience |Audience Characteristics |Channels of Communication |Strategies to Ensure Effective |Audience Diversity Considerations |
| | | |Messages | |
|Managers |Managers would need to understand how |Be able to speak clearly and |Making sure the image of | |
| |information is being presented to the |formal when it comes to verbal |the company is being |The diversity of the group will prevent me |
| |employees and whether they understand |communication. Being briefed |portrayed correctly. Have a |from sharing information about the company |
| |the information or technology. |before meetings so that things |positive outlook and ideas |that may be well-known internally that would|
| |Information should be presented so that|are cleared and mistakes corrected. |to expand the sales and |give

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