7-14 Compare the business models and core competencies of Google, Apple, and Facebook. Ans:
Google: Google’s business model is centered on Internet search engine and advertisement and they clearly dominate it. It provides values to the customers by providing the fastest, inexpensive search engine as well as web based services and software applications. They believe that in-app advertisements are the biggest source of revenue so they put all their emphasis on providing online advertising services to various businesses and not put much emphasis on hardware like Apple.
Apple: The basic foundation of Apple’s business model is that it keeps control of almost every part of its hardware and software. Apple’s iPhones and tablets are strictly regulated in the sense that it allows apps from App store only. Apple’s customer service is excellent and it has a huge loyal customer base.
Facebook: Just like Google, Facebook relies on advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.
7-15 Why is mobile computing so important to these three firms? Evaluate the mobile strategies of each firm. Ans: Mobile computing is extremely important to these firms because it’s the future of Internet technology, which allows you to connect to Internet without being fixed to one place like PC. In this era of fierce competition, all these giants companies must have to be very innovative and need to expand their horizons in the mobile computing to lead the market.
Google: It provides mobile platform ‘Android’ to various smartphone manufacturers free of charge, which is an open platform that allows users to use applications from any source. It allows multiple applications to run at the same time. Apple: Apple smartphones and tablets come with ‘iOS’, which is the closed mobile platform that works only on...
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